Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000937
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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FIRST' X X ±VU' JL • THE BEST ADVERTISING BUY IN LOS ANGELES MONDAY thru FRIDAY 12:00 NOON to 6:00 P.M. SATURDAY 12:00 NOON to 6:00 P.M.* SUNDAY 12:00 NOON to 6:00 P.M. SUNDAY thru SATURDAY 6:00 P.M. to 11:00 P.M.* Share of TV audience 1952 KTLA creates its own top-rated television programs — shows that win and hold large and loyal audiences. KTLA, channel 5, delivered, on the average, the largest share of television audience in Los Angeles, afternoon and evening, during 1952.** El 22.2 T 56.8 L A 32.2 23.7 CHANNEL 5 *Oct. thru Dec. 1952 Indexes 7 a.m. -6 p.m. Saturday. Sunday thru Saturday 6 p.m.12 midnight. ** Computed from Hooper TV Audience Index Reports for Los Angeles, Jan. thru Dec. 1952. Measurements for stations norbroadcasting entire reported period are adjusted. ***». yefetHMantynodtic/ion. r £* KTLA Studios • 5451 Marathon St., Los Angeles 38 • HOIIywood 9-6363 Eastern Offices • 1501 Broadway, New York 36 • BRyant 9-8700 PAUL H. RAYMER COMPANY • NATIONAL REPRESENTATIVE New York • Detroit • Chicago • Boston • Memphis • Hollywood ' San Francisco ALWAYS IN FRONT BY AN OVERWHELMING MARGIN