Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000941
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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KNBC's 5 (l, ()()() watt non-directional transmitter blankets the great San FranciscoOakland Metropolitan Market — and all the thriving plus-markets of Northern California. .. .The narrow elipse represents the coverage pattern ol the other two dominant 50,000 watt, directional transmitters. Tiny circle represents Northern California's TV coverage. wide circle coverage plus greater audience ■ \ \ Bars represent homes reached by KNBC, San Francisco . . . by second dominant radio station . . . by dominant TV station . . . and by circulation of Northern California's largest circulation newspaper. Actual figures (Nielsen) : — KNBC, night, 1,402, 100... 2nd station, night, 1,215,910 .Top TV station, night, 496,130 ... Largest circulation newspaper (Standard Rate & Data) daily, 215,362; Sunday, 527,095. -5SUNOAV KNBC SECOND DOMINANT RADIO STATION TOP TV STATION LARGEST CIRCULATION NEWSPAPER San Francisco mm ntaice , .__. northern California's No* 1 advertising medium Represented by NBC Spot Sales. In the Southern States, by Bomar Lowrance and Associates, Inc., Charlotte, North Carolina and Atlanta, Georgia 4 MAY 1953 63