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W1MEW uses ''copy caV jingle to strike back at raiders
The New York independent WNEW ( probably the most independent around ) , has come up with another novel gimmick. Bernice Judis. manager of what is probably the mostraided station in the country, decided to strike back at competition in a typically WNEW way the jingle. Throughout the day and night listeners hear a group of 10-year-olds chanting "Copy cat, copy cat, copy, copy, copy cat; At WNEW we know one thing is true: Other stations copy us no matter what we do." Then an announcer cuts in with the theme of the campaign: "a carbon copy is never quite as good as the original." Closing jingle says, "Let them act like copy cats, believe me we're not sore — Because we got more listeners than we ever had before!" Live announcements plugging individual programs are rotated. Campaign will run indefinitely.
Briefly . . .
Credited wtih being a substantial factor in the decreasing juvenile delinquency rate in Pittsburgh's Hill District. WHOD's Mary Dee has found
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Radio personality is community service figure
it necessary to hire the largest auditorium in the area for her Saturday afternoon Teen-Age Matinee. Social workers have acclaimed the plan as providing healthful recreation for hundreds of teen-agers.
Listeners to WGY, Schenectady, helped the station celebrate its thirtyfirst anniversary recently. Winners (31, naturally) of a contest to tell their favorite radio program received an overflowing basket of products advertised on the station. There were 55 drug and toilet article items and 33 different food products in each basket. Products of spot and network advertisers were included.
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DRE W RYS LIMITED U.S.A. INC
SOUTH BEND. INDIANA
January 27,
1953
Mr. Mort Sherman Station WBNS-TV 33 N. High Street Columbus 15, Ohio
Dear Mr. Sherman:
I just received your letter of January 20 relative to the merchandising activities of Station WBNS-TV on our "Telesports Digest" Program.
After reviewing the samples you enclosed, I'll say you've done an outstanding job on our behalf. This type of merchandising tie-in, plus the obvious interest and attention of the station and its personnel, is most impressive to me.
We at DREWRYS certainly appreciate the excellent cooperation we are receiving from your station. We earnestly believe that our association with such a promotion merchandising-minded organization is bound to prove beneficial to us.
Again, many thanks for the samples and keep up the
fine work.
Sincerely yours,
DREWRYS LIMITED U.S.A. INC.
,C>4-CAa*^
L. D. Fairbairn Advertising Manager
WBNS-TV, the Nation's Number 7 Test Market Station.
uibns-tv
COtUMBUS, OHIO CHANNEL 10
CBS-TV NETWORK • Affiliated with Columbus Dispatch ond
WBNS-AM • General Sales Office: 33 North High Street
REPRESENTED BY BIAIR TV
Typical of the action packed Telesports Digest as seen weekly on WBNS-TV . . . thoroughly promoted and merchandised by a well-rounded, comprehensive program, indicative of the sales follow through accorded all sponsors on WBNS-TV.
4 MAY 1953
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