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ANOTHER FEATHER
in the Chief's bonnet,
BRAVES BASEBALL
on
WEMP
Five years ago, WEMP became a top-flight, full-lime independent radio station with 21 hours of music, news and sports.
On WEMP, the disc-jockey personality, the real air salesman, came into his own with names like "Coffeehead"' Larsen, Rohh Thomas, Hill Bramhall, Tom Shanahan, Joe Dorsey and Chuck Phillips. A four-man round-the-clock news staff, headed by Don O'Connor, was set up to provide the latest local news, FIRST.
Ten years of Brewer baseball became the springboard for play-by-play coverage by Karl Gillespie of Marquette University Football, University of Wisconsin and Milwaukee Hanks basketball.
Milwaukee found MOST of the things it wanted MOST of the time on WEMP — and responded overwhelmingly. Advertisers, local and national, seeking larger, more constant ratings, found up to twice the audience of net stations on WEMP per dollar spent.
WEMP became the number one Milwaukee radio buy. All departments were expanded with greater emphasis placed on public service and community affairs. More powerful I'M service and extensive TV preparations followed.
These efforts won recognition in 1952 when WEMP was named to broadcast all Green Bay Packers games with Karl Gillespie feeding a 38station network.
Now, the Miller Brewing Company has selected WEMP's Earl Gillespie to broadcast all the Braves Baseball games, again feeding a state network.
As the past blends with the future, it's clear that in Milwaukee more people listen to . . . more advertisers buy . . .
WEMP
DIAL 1340
WEMP-FM
93.3 MG
MILWAUKEE
HEADLEY-REED National Representatives
4 MAY 1953
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