Sponsor (Jan-June 1953)

Dl 1 4 May 1953 Nighttime RADIO COMPARAGRAPH OF NETWORK PROGRAMS Nighttime 4 May 1953 \f mm U N D / i Y MONDAY 1 TUESDAY W E D N E S D A Y ■nn^ri i^^^^B THURSDAY FRIDAY SATURDAY *""^-1^^B ■ i K FC1B $4500 Milt Brwk. (75M Hltk Carter , J,n,l„ I.--I r.f Wl Mil .l> >(ll Brown newt IMS 1, J", .ill 1, liJ $1500 1 Jackton BIVI Id.i.iis ii. „■.,.,, H V Kaltenborn i BJ.W.1 I ,.,.,, :,ss,= Spt Preiton ol Shrrman A Newt trom NBC fJSB V "\ H •»f ).A«s; "rsv" fuSSmlnfflS Sot Preiton ot the Yukon Quaket Oali r. -. :m rftou Sherman A :-,.,';r,.,""f. -js v'\r Songs ol Ihc v in, iv r Ii \ ' 1, Edw P Morgan Clen "' i Newt rrom NBC »*' S T i>. him Cootie 4 m f 1, Dwlpht CixAN ml i Bill Slrrn N m-l I D-lohl C.M,k, N m-l L r.f, Owlght Cwki Intrmlewt Ailn s.»M»t N r.i-( L Bill Stern \,p ,„ : L i. ,,.,. ........t UN on the record H V Kallrnborn 1 p^r Wild Bill Hlckok KeUoci Co HOFJM Sky King li.Thv PdOdJ n,7" wniee L Burnett r"'.,.'i;|,",:"1' ""Hf* ' Sky King I-, 30 SD then Nerdham. Louis -JJf lorelcg So niiiwrk H5N I *^nSUSm* wn^Df'd1tor PAO Ivury lain L0TN m-ir L Common M"",n Thrao ilar extra H 0 B M L.....II lliofilM Compton Three star extra HOBM1"" Lowell Thomas h'obm Lowell Thomas Compton* diiii"'' '"■■■• CIO and you Larry^ LeSeuer Dlnner date N 1 NBC Symphony ^M ' US Marine IVeili t Juvenile Jury Newt ml 7-T;05 Hr.dlinr Trillion Beulah Fullon LWIl Jr S3=nBE Beulah n in t ] !42\Va*ll m ( T. Nrwi parade H. . aillmr cdlllon Beulah lTl'\ in t WW Fulton Lewlt Jr L Biir'n.-tt B'-M^ ., Br:r •,i;:;hv; "",' l«'lt '■Mll».'JdS Beulah Fullon Lewi, Jr JE^ w«v»Asr«. -tf Sporlt digest N 0:30-7 30 l.|JL „'""'•; ,"'"T Dinner data H ml huh MarkH Wuh f" "'' I Elm.< Davis. ■»-o| ^IlilWu.h in 1 T e ""! ,"'" , ;™vrr; ^ E,™&o?"Vl' „ '■"•,':,""• , n""-";:'™"""l """-'• "m™.„?,"," K,M,S.r"tai " s "Slffl. t "'5"= 'T pon uu: o.f-s IS3D ui.».l L TW (hire '$8500 Nowi tn i I SS 1,.\M .l..-.l,MI.I. CAW • |7H rutkei w..,ii. c'tw m-r ;.^ "ore!'* Liltll (ymphenle* 1 tisoo H J° m"?""1 T SSCB^Uhr fisOO M Beafb m s,k" E«"'' Gfrr,!i'i uSm*1 "Ba^LE1 Jo Staftord 11 m-l T SSCB Newt ol world Wade Silver Eagle L flVllBth niwi Llsaoll ftr Mycin 1.. Id.i.l H.,,11,-, Ju Slaflnrd _M;j<"' Pi deoprri '"" RWC ','lir \\--m L™r "?"i" „ » w ^ i.-. . W.d, ;a k-r, Camel Caravan Etty 150I1O i ' ': jo. ', i Cecil Brown NLAB $500' Ed* R Murrow wld J , H ml w'nd'E'-' " &'£ '"■ yTeaJmUI 1 C-M ihare $5000 "Mm>i Wade "' '$(1500 Ciw'!„'i "-.-,'. c"m"" Brewln£ Nir#?N v. ,,i,. S~i Tllut _Moody £«S' ||m°'S !¥ffi Wiri, " wS}^ gm0^^ SK w";!'""'™"1 i Haw*]) will 0 """ C T Phil H..m,. II v »(Jlo,"rV PSB I. wt 112.000 Mi ..i, i T.i>lm Field & ilrewm N T Rlef Au/^Uta 10SN i . Bi rlJ 11 BO in CAP $7000 i .. Hall nl tantaiy 19JH '" *" "i'. BRO . "'■ ' -" N I L B $4501 Etty ctinali Multl-mettg plar CoM-Crtu'cS D-F-S $IS0( FBI peace A war" Urei »ayvo Mulli-flieug pin lOOVnr ' ''* I. Top Guy N I-AT l.i ,, snli. ll.." in. , Log Cabin news SAM ii-r"""'' (Jliwu' '' 16IH ^ L Blow Lava, III ,:|N L " i-.i.N ,| | :ni„ BAB $7500 MIchnH Shayne Mr KeenAAC' "l.r'yl"u".H Take a numhr-r" TathamLaird Multt-meisg pin ;-«„", RAR $11,000 BBDO $20011 Inttde Bob A Ray RoiimKiy Clooney Unit Margie H '" 1 imTtI hOlir Theatre Guild on the ilr American concert Talent SeooU Y4R $8500 Volte of Flrr I'.i.N ' " |, S4.J $8500 Slory or the Coronation Mi i, Mi . Norll ColffPlt LAN 1 Enomuk: esq po; Mooui ! hae bell 1I5,(I0(| per wk Life bealrtt at St |£Mrim iid»a Ollan & Bronner S3U0O Til. Ur,Ml Crime fighter! J^1;" ' u '" '"' , |76H " '" l. rli SO-Um NLAB 10000 Heritage .JHIsvl /'"•;, ."„:■'■" i FCA8 $1350 J»|f • i r"-JS-r Dr Chrlitian 1 Cathy & Elliot John Steele. (i.-n 1-,|. "™i,i;u. BAB ' $5000 Mr Chameleon Ndoeum«ntarl..i ■ ■ i. U B Mannr Weill T BBDO *J.<-0?° Dragnet ■ , l,n irrnvlil [(OO t CAW SHII0O Im_ imp, fltka 1 BI JWT $15,000 Bill Henry newt Reporter'* r'ndup Telephone hour Ayer $8000 sssjya iVlN ' " 1 A Meyarhf U7Si JWT m-r D-»:o! Searth that nrvel Marlln A Lowli ■■ ,.„ ni.i.i ;'..ii i rlS I ■ U I ' ' 'JsM ; I98H ",~" T ABC plnylmoir ,<"'*>','.* h:i'i'.'i' ,'ii JWT'!■'.■ ' J1 '■' "'■ ,„.',' ,■> .,',. ,',ui; N I: r«inwj*e la.e .r Lite worth fvng 17111 1. MI'N 1 (lll.sl.oll Stlr.,11) ,1'uc m 30-11 Orr $3001 $S0S 0:05-80 1 Gardner $7000 f w ts^nr Onle A Harriet Incl TV 135.000 ^r;!.*', JWT ,.,,. IllHU Rml A pun club of the air „...,, (>r„ YAR ' 14750 _ Win Elliott n.1 i: .iui,, VAR $750 "Wf iisooH 1. Aniwen tor American* N " " I, On and en the N m-r i. Band ol America Ellington $6300 My friend Irm K 1 .1.1 ISSN Etty $700i On and ott the N nj-f I Flbbti M.I,.. s Molly iVS' r i Buthanan $I2.50Q E Ludgm $4501 record p '" l The big itory IBTN I, SSCB $0000 Time capiulr N I Blng Croiby thov n;,Ki Eddie Cantor $2500 Meet Corllst Archer On A ofl the K '" i. $4000 Lombardolond Grand Olr Oo-y Monitor & new W-B* $35i Etty $5O0a_H ■Hi.,., . ..,!■ I \ ,,r "" ' T random: 3 thuut per wfc $15,000 WAG iihl 1IO0O Bob Hawk «how I85N ' T Etty 1B0O0 Frank Edward: Iff 0| 1. F"F "" SI750 10711 in I V C-E $3500 W....1 In 1h. Welti a''' Colic" Louella Pirtom LAN ' $150 Frank Edwards H ink Ttiompsoi LAN S^OOr w.,- 1 Seller Frank Eilwardi Bob Hope VKK " I25.00C "'winrOot?™ BBDO $400 D-F-S Eddlr FllhW Judy Canon ii ."'Ii' ! $n|5.000 punk l»hn C Swayi. jane Plekent N 10 ::'■ 11 1 Cavalrade of ■ 3XN ' ""^ V W— 1 Frank Edwar.lt Fiirm'nn F.'lnn C.mnli. II Ewairl '"SOW"'' country rtjlc Chicago thnatre C Oream harbor IN' *m.w" I. Ellon Brill N in" J LaSallc orch o'.'f'.W i''" !'" $62! Brown SI^OUfH BBC muilcal LonOan T |,^'U'" C H"' ! ...IN 1. D'Arey'" $12,000 orchetlra John C Swayn N Nil ' I Al Goodman'* USalle orch c*Td»m»'"ua'm N ] Flrtt nighttr n in 15-11 ' $300 Phli»CC«p'1 Vil ' I N Mi 1 ' 1. tlonment ' CO 00 Ray Anthony JWT ' 10330^3 C Adiin... iui tn Hobl Trout new C Aduni tui lu Dance orch Vai I N •'« f' I Bob MaeKonilc Lief Eld IVwh hi I', ii 1 N ' "I!a Saturday night SSffl I 11500 .N KM l|N »3 S""" 1. Thrw Sunt , Dance oreli Dance orch N «... t Newi \* L Satf 5 <r&5 Nrw. A analyilt Baukhag. talking *v°-Hr vTuo m-l i t N "ili'i1' I Bnukhape talking U.i -I I w.'nii ,,,-t i N m i i Baukhage talking ™m!S£* Wuh in I LM Newt A analyst N "m-r Baukhage talktm W , i, m i i w?,?,k S^"lm N in 1 B.ukhageni,a.klni ^ «nico°rk NAB0 ,at° ne"* N i N nl.-* ln-.il NIK. J-"-, Cllllon Utley L .J^ff „ Dance bandt £;;.,r,ni; C.DOlt m r T „— JT ,rvr; z , ):.,.; "roundup * rf-VT*. Var ' ml L cn"r»" ■ Ounce bands Vai in! Var*1"*™"1"1 i [MoTfjan Boattyi ^rounduV* Dunce bands UN highlights N I Var ni-f ) 11 Otincr muilt daH » k nn i Colrman trruury thaw Club Tiny lu.ih. Ambaisodor ii '''.' ."" Stin Kfnton Var L r^f'4 [Hotel Statlerl N 1, Club tiny tu.lh.i X(Ki U..1U-35L H 11:35-55 1 Still of the night N 1 N"(B] in. Hi, 1 I Roosevelt Hotel H 11:35-35 t V.ir m-| [ Martnr Corps U ' "* I C ll hi SS „„-=• , l""" "'""!. A '"' il.lllfllM 1 ... help Hoi. tl«e <hi« efcort Sponsor. I.«..« nlphol.p<i.oll„ ■••<!■ ..ori.c!, and " ' ' Alltwrrl Musk Bo. lii 1.1 (one lH1.1l> V » \'11 VV > HI 'I 1, Graham, u i Dcnni ll Vl» . Sun 1 111 1 vim rllnaiaB Mil la, Donaliui 1 t 01 Mils, M Wlicdock Mn , I lu.il.l NBC, M II, |, Mil. Ill Sh I..-1 Sherman i Marquctt*: CBS, Tu Go.idyc.ar Tire, KikIih-i: A.BC, Sun 5:30 0 I'm Krufr Food* ' 0 . \,..ll... Goapal ft.i..t«. B H Vlber: VBC, Sun 4-5pm Sun 11-11:15 am <.rr.„ l.i».it. 1 n, Ituin.ll: 1 US. 1 'I IK r. ""i''!""u! '*•"]"' ,u\' ",l ' DuHan ' lls' PIraaloni lie. & Rubber, Swcenej U J.tmcs: mii . \i e 90-9 i>in l-nr.l M,.l„r, |\\ i ( lis, Ml Hi 'l> ' Sun 9-9 15 dull Oil Corp,, V&R: MU , Mm r,::HI 0 |mi '\, 1" CBS,' Frvnrli Sordine Co., Rhonda & Davis: CBS, .ill t Him,, |\\ 1 : \1IVS, 1 „ : III 1, ,„„ vm Bible Studenta, W m Gk-i Ml.-., { lis, mi 7 15-8 pm nm "no V l:',', '\t!i ri" 1 i-. Ncedham, I ouin K Drorbi LlKSOtl 61 M Sni a in 'i pm Sun B 1 5 mi. YftR: Richard Uudnut, knuim \ Eckhanlll CBS suiu Motor, BBDO N8( . W 9-9:30 inn ( lis. Sal 'i 9 ■•< I'm I '>'-> -' [>»i. "-tn: Amir,-, tergena " .... Roborl W OW! < BS, rk.i 1 1 | ,,, Bui, i.n \U( \| \\ | I u 9-9:30 pm lil.ln, 1U 1 Ml 1 -. 1 1 .u.i I'J-I" |(l ,,rn JJiihna.Ua , ]\\ 1 Mils \ >• I'm n»Ie knio-l lit, t ,■, 11 ft I'rolirci 1 BS, \llt '. \i 1 1 1.9 ' 1 -.. 1 1 ll> 3, 1 . J.,l„,.,.„ A >■„, N, ,.111.1111. 1 OUU S ' ""X'lmHl'" airle Co.., rVyci Mil 1 '( 10-10 POI ,.,!.. , ■■! ■ . 1 , Rei w MU anon i»ruu, LAN: Mil s -10:30 inn, l k B: 10-9 pm; 1 Ii Hi H):'Hi pm PrlHidalres It \ K ( lis. 1 11. 1 h, Jit f krllo^n i .... 1 ,.. Hi. l.BS. Ill, 1 1:li ™ i'„' " 1. .! Kins ^ Co., Warwick i Legla: CBS, Sun 1 BS, W, 1 1., 1 8 B SO p dwci Plan) ■i.d.-ui |.,K -1 as, i,„ „ Warwick & Lcglcr NUI . M-l Knumork MrB„ lin.l Mogul NBC, Mm 10 ■<„H llr.-i.,K, III S-: \iits, i„, 1 h, t GlIlCIU ^^(.■t. lla.or. Mmmiii: Mil . 1 IK 11:05 |>m; Sal 4-4:31) pm 11) ■■in |,iu; 1 n s 30-fl pm; 1 h 10-10:10 pm (Oper. 1 jnilrmi HaUropolltan He, VScR: 1 1 .mill, ii Fcaslej lr. L.I... I....II., W.,,1. I ll> M I ■ I ■ :ii. pm; mv< . M-l 7:30-8 p— MBS, M F 12-1! 15 pm tj„„, I .. • I. I Kilgiii: tltS.U'l III -lilpm ,i„r IV.,.1.. I .,r,. . K.nli. W1II...111 ( [can Mils I Ii ~' "' 1J !»'» ilorulu, Inr.. \ libit I, I llll.iv. M.hIlv \ Hodgson \lii>. .in Mm S 30-6 pm Haul .,f U.111.IK. li.i'.M & 1-iK'l^ M« ■ i 10 i 1 ll IK IS I'l.il,',. l„n,.."niii.tiin MU ■ M 1 *' I" ■ Ml Ii 10:30 Ifi pill Philip Horrli S > ■■■ "i"1 ' lls. Su" B:M"! l.i... U 9-9lSO IMPORTANT: Save this explanation 4 How to use Comparagraph litis chart u designed to give you detailed facts at a glance about network programs. Chart at left is radio; next issue will I"' television. Vighttime program s appear on tin face of the chart you're looking tn now. Daytime is on the reverse si>/r \ecessarily, information given is in abbreviated form. To help make grasping the information easier, an enlarged portion of the ( omparagraph is shown belou with explanations printed to eithei tide . . . I umbo ol ildtion ■how and poir t c Tim, „ l;,t.d l.nglh do. .h» n \ My true story )A JJXgtT.ling prinrr^ ^TJ.t"' en * *J Prndurts -dv, bayev. motlc crgine. dr lyons 21 2 N m .(10-10:35 D-F-S $5250 hlsper'g streets ^en MU 10:25-45 wheat ies, bisq'Ict , mean 224N m-f L ^T moon K-R $3250 When girl marries Durkec Kds 165N m.w.f ltkj^^m^ LB S3250 OPP*: "• >(^Live like a ," ^millionaire 106N m-f bold face at bottom of each listing for a spon.ored show. Also In boldface ii SPONSOR'S estimate of program's cost (excluding ' Agei Ful abbr-: led. For for full explanation which will help you CIIMmry Mill-, I M lil.ltull ( BS, M I b 1 S0-4S pm, M-F IU4f.ll am; Camp t„ll MHlimi < lis, \ll A 90-45 am Proelrr * Guobla, B&B, (i.niploil. D-P-S, ViR: < Its, Ml HA:>-\'£ 11; 1-2 pm; 'j r, in pm. I is 1 pm; <i IS-? pm; ■ in in :ii, 1 .... Hi..., CBS u 1 h. t 8-8:30 pm, NBC, M-F 10-l0:)0aiii PruJrntlal Life 1..... 1 alkiOS ' Hoi I U |,>, k, Mil liKl,.n •■ Murlll. A.BI , M 1 13:10-15 pm Pur* on, Burnett: NBC, Mr 1-1 Ii pm Quaker O.t, Co., Frier Kubinton ft Frank: 1 us, M, \v, I 1 (5-55 pm; Sherman fc M irquetw MBS, ru, 1 ! s.,i uu li SO 1 30 pro Radio Hihin a.-., Stank) C Boynton MBS, Su 1:30 . RCA, J\V I NB( . Mm 8-8 SO pm H.I.I„r,.P.,rl..u I ".. Ilrmvn: Mil . V 111 in pm; uu Sal 10 10-11 im Hr«.ll Drug. BBDO: CBS, Sun 3 10 B pm it, ,,,.,1.1 Metal*, IIk.Iijk.iii: Mil , l .1 'i in in pm n 1. Remolda Tob., Elty: MBS, S h s x III pm . Mulli M..MJU. I'l.in, t lis. M 30 pm; sji ; 10 * pm, 1 u ., -iii in pm Mil , vu '• ill ll) pin; \\' B K IK pm Scholl mek,. Donohui v I.., MBS, Sun s,r 11,,,.., Wm H Weininuib * l's. i". 1 us. Sun 5 5 ■■'■ Slerltni Drag, D I S \lii" M I I ■'•" U N-H HI pm. Mil , M I I 1,-4, |.in Mils. Ml II II 25 Jin Su.. tin 1 .... Hewitt, Ogilvy, Benaoii I Math et: NBC, M I S K-l pm Swift A Co., IW I Mil M I g 10 mi Mlis, \i 1 I. 2.5-30 pm Sylvan!.. Roy s Duntinc MBS, Sun i-5 10pm 1 U. MU lu. Tli 9-10 am; In. I Id I 1 1:50 12 11: * 1 '■ *u pm; < BS. s.„ 1 1 11) pm, \l W. 1 '.' :iii-4.-, pm; M, W, all 1 nil r. M, W, 1 1:55-4 pm Union Cl.arm.. C«l Mlis, 1 10-4! I'm 1 -. -1..1 BBDO NBC, sun S IC S ■ ■ pm VCA l.i... Kaitor, Pamtl, < heslej 1 I lil ford; MBs. Ml 9:55 9 im Vlak I hamleal, Mone Mils. Sun I Voln# of Propheey, tVolcrn ABC, M111 9 10 10 uu. MBS, Sun 10:30-11 am a. C Wchrr H'f.m. Boiell *> Jacob! MBS, Vi 11 SO i ■ 'in «>...,., dii * Snowdrift Sale*. Fit/grrald: NBC, M-l I:*S-a pm wv.trrn u»ior>, Allini Frank-Guentbei Law: Mil , Sun •■■■' pro m i.ii.-u.ii I'h.r.,., i>,l Vmei 11 <: Prodi I Wlidrooi < .... BBDO MBS, Si Sai 8 B ! 1 " ii' " ■ ■ VflMamaoB Caodj Co., Vul,i. v, I ,ni.,. Mm