Sponsor (Jan-June 1953)

tiated a new contract for its members ■which represented a 10% basic wage scale increase. This contract with the networks expires in January 1954. The union hopes, eventually, to achieve reuse payments for its members whenever their records are played on the air. However, this is a step the union expects to achieve through governmental legislation. In TV. at least, Local 802 does not have the power to negotiate for such a change because live musicians are frequently expendable. In several instances, the unions negotiate with the four networks in a joint session. This type of joint negotiation, however, is not always possible. Cameramen, for example, are NABET members at ABC and NBC; IBEW members at CBS; and IATSE members at Du Mont. Among the contracts that will be up for renegotiation at the networks during 1953 are the following: ABC: AFM; studio cameramen (NABET) ; New York Sound Effects Union (IATSE) ; New York Wardrobe Mistresses and Handlers (IATSE): September 1953. CBS: Sign Pictorial and Display Union (Local 230 of the Brotherhood of Painters and Paperhangers, AFLl — union includes art directors, assistant art directors, letterers, art machine printers: December 1953. Scenery Expediters Union (IATSE) — union includes special effects expediters, scenery expediters, catalog photographers: September 1953. New York Wardrobe Mistresses and Handlers (IATSE) : September 1953. (Where free-lance TV Avriters' contract is concerned, NLRB decision on jurisdiction is still pending at this time. ) Du Mont: Negotiated new contracts during past year with: technicians (IATSE); stage hands I IATSE) ; directors (Radio and Television Directors' Guild) : Film Editors Union (first contract with Du Mont); AFTRA; teletranscription personnel (first contract with Du Mont). NBC: New York Wardrobe Mistresses and Handlers (IATSE): September 1953. * • • ROUND-UP [Continued from page 65) The more than 2,000,000 ItalianAmericans in the New York area got a treat last month when an interview with tempestuous screen star Anna Magnani was aired within hours after her arrival in this country from Italy. Station WOV, New York, scored the beat by virtue of the fact that aboard the ship with Miss Magnani were WOV's Rome manager George Cueto and his wife Vera Fontanella, who produces a daily show in Italy for WOV. The couple had tape recording equipment with them and put it to use a few hours before the ship docked in New York. The interview was in Italian. Better turn down the volume on your radio next week — Mutual Broadcasting System is celebrating its fourth annual "Western Week" and the bullets will be flying. In addition to the Governors of the 22 states west of the Mississippi, who are preparing proclamations, MBS has its usual battery of radio characters lined up and raring to go. Bobby Benson, Wild Bill Hickok, Sgt. Preston of the Yukon, Sky King, and Songs of the B-Bar-B are regular programs which will be supplemented by special events in showing the roles of lands west of the Mississippi in Vmerican history. * * * Patients in the 10 hospitals in the area served by \\ \\ \ \, Wheeling, W. Va., are the recipients of a monthly pocket-size program schedule put out by the station. According to the station, excellent acceptance is reported, but we're tempted to ask "Who ever saw pockets in hospital nightgowns?" * # # The Detroit Free Press reports that FM is giving TV a battle in the Motor City. Rodger Graef, Zenith sales manager, says that 12rv of the radios sold this year in that area have FM units, compared with less than 9% a year ago. Says Graef, "People axe getting choosy . . . in both television and radio. That's why FM is bound to grow. In 10 years or so, FM will be the big boy of radio and TV." WLDM Station Manager Harold Tanner says, "Even though we switched to a store tie-in for income, our broadcasts reach regular FM receivers. Lately the mail from home listeners has been zooming." * -::■ * Radio and TV advertising have done much in recent years to destroy the stereotype of the cold-hearted banker. Down in Texas, the First National Bank of Dallas is in third year of sponsorship of Opportunity Knocks over KRLD-TV. Program functions as an "Employment Agency of the Air," with newcomers to town being interviewed by Larry Du Pont, radio-TV director of Rogers & Smith, the bank's ad agency. Show has a good record of placements. * * * V'/ For complete "at home" and "ou+-of-home" ratings see "The Pulse of WHDH Area" Away We Go People on the move listen to radio . . . and people in WHDH's area listen to . . . of course — WHDH! Take advantage of this huge "out-of-home" market and add it to your "at home" buy! WHDH BOSTON 50,000 WATTS OWNED AND OPERATED BY BOSTON HERALD-TRAVELER CORP. REPRESENTED NATIONALLY BY JOHN BLAIR AND COMPANY 4 MAY 1953 91