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NOW! GOOD TV
in
MOBILE, ALA!
WKAB-TV
CHANNEL 48
CBS-DUMONT NETWORKS
capfrivesfin'
KABBY
says:
"20,000 television sets already in Mobile — and they're still coming fast!"
Also, remember . . .
-A.I
WKAB
the High-Daytime Hooper Bargain!
CALL
Offices in: New York • Chicago • Atl.inf.i Los Angeles • San Francisco
SOUTHERN REPS.: Dora-Clayton Agency, Atlanta
92
S
,
Arthur Pardoll was named director of broadcast media for Foote, (.one & Be/ding. Asked about his new assignment, Pardoll told sponsor: "I've been awfully lucky in this business. I quit school teaching in New Haven, got into advertising as a spacebayer at Y & R. When I got back from the war my job was filled so they made me a timebuyer. Then over to SSCB where I worked my wo) up to radio-Tl dent, business manager. Then this job at FC&B was created and I was picked." Pardoll is married and lias two children.
Itivhard fiarloi'k. advertising manager oi the
Bank of Manhattan Co. announced, the firm's debut into TV with the purchase of Happy Felton's Knot Hole Gang on If OR TV, New York. Program features young sandlot baseball players who compete for prizes, with a member of the Brooklyn Dodgers fudging their baseball skill. Seeminglj unusual buy for a. bank is explained by Garlock: "Youngsters can learn many of the good rules of life from our great national pasttime. The bank is thus contributing to character building."
Theodore S. Repplier. president and a director of The Advertising Council, was honored reCently by his fellow directors at a surprise testimonial lunch. The silver cigarette box presented to Repplier by Chester J. LaRoche, president, C. J. LaRoche & Co., served to markTed's tenth year as executive head of the public service advertising organization. He had joined the IT or Advertising Council in 1943 as Washington manager, became executive director a feu months later, and president in January 1946.
Ted < of I. NBC i>.]>. and general manager of H VBC-WNBT, was recently promoted and assigned new duties. In his new capacity Cott will work with Charles R. Denny, v.p. of OciO stations on over-ail division management matters, particularly in the areas of station programing, merchandising, promotion and selling. Cott has won industry-wide recognition ivith his dramatic and creative programing as well as his aggressive approach to sides promotion and merchandising. Only 35, he has been in broadcasting 20 years.
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