Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000968
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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iiiinipsiu & num. mi. l\ h u I e sale D i st r ib u to 111 words of one sponsor TELEPHONE EXBROOK 2-8154 650 SECOND STREET SAN FRANCISCO 7, CALIFORNIA Mr. Del Courtney februar* 10> 1953 Del Courtney Television 12th & Clay Streets Oakland, California Dear Del: As you know, we have been advertising our Norge Washers in connection with the give-away of "ALL" on your program for the past three or four months. We have also been advertising on program, as well It is a pleasure to give you our costs per inquiry on all programs concerned. Thev are as follows : ^MM (■■■■■■■) cost per inquiry $ .22. ■■■■i ^■■■■■■B) cost per ^■■^B (■■^■■■M) cost per inquiry 1.25. KPIX-TV (Del Courtney) cost per inquiry .03. In case Lou Simon ever tries to give you a bad time, Del, you can show him these figures. As you know, we have increased our schedule with you to five spots per week on Norge, two on James Dishwashers, and intend to go even further. Best regards. REC/mj Cordially, THOMPSON 4 HOAJffiS, LTD R. E. Colman, Manager Adv. & Sales Promotion here's one of ffBffllPl the most dramatic success stories fon ever read ahon . ii i / TELEVISION CHANNEL SAN FRANCISCO, CALIF. Affiliated with CBS and DiiMonl Television Networks. Represented Nationally by the Katz Agency 94 SPONSOR 5