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Gillette seeks Canada news
Ceylon pulls 59,508 letters
JWT exec cites Canada expansion
Kellogg sponsors Aussie musical
Alka-Seltzer on Mexican TV
TV spurts in Latin America
Liberian radio has U.S. sponsors
Azcarraga new IAAB president
'Jell-0 Jackpot" renewed in P. R.
4 MAY 1953
Maxon agency is looking over time and program availabilities in top Canadian markets for Gillette Safety Razor Co. , says Edwin Wilhelm, in charge of radio & TV station relations at Maxon. Type of program agency is considering for client's anticipated big move into Canadian spot radio: 5-, 10-, and 15-minute news and sports.
-IRS
Radio Ceylon recently decided to test popularity of 2 nighttime shows in Ceylon: "English Amateur Hour" and "Sinhalese Amateur Hour." Announcer told listeners to cast mail vote for contestants on these shows. By end of first week 59,508 pieces of mail arrived, proving there are many listeners per set since Ceylon has only 42,000 sets.
-IRS
John Dear of J. Walter Thompson, Montreal, stressed expansion of Canadian market in address to Florida Citrus Commission: "The gross national product of Canada tripled in dollar volume from 1940 to 1952 and official estimate is that it will hit $25 billion in 1955." TV set sales for February 1953 totaled 25,021, slightly under January.
-IRS
Kellogg Co. , through J. Walter Thompson, began sponsoring "Smoky Dawson"— 15-minute Australian cowboy music radio series — 3 times weekly in spring 1953. Aims of early-evening network show: (1) to capture big chunk of after-dinner listenership ; (2) to bring audience knowledge of Australian ballads, bush-lore, and tradition.
-IRS
Miles Laboratories launched long-term 20-second TV announcement campaign in Mexico City, starting mid-April, for Alka-Seltzer. First Mexican TV venture for product, campaign was placed through Robert Otto & Co., S.A., who also handle Alka-Seltzer ' s radio in Mexico.
-IRS
Cuba, with 8 existing TV stations and 8 more under construction, leads race for TV stations in Latin America. Mexico, close second, has 5 operating TV stations and 23 under construction. Brazil is third.
-IRS
Station ELBC, Monrovia, Liberia, 1 kw. , airs announcements for following: Sears, Roebuck, Pan American World Airways, Air France, Camel cigarettes, Camay soap. Station follows American programing pattern.
-IRS
Emilio Azcarraga, Latin American radio and TV leader from Mexico City, was elected president of Inter-American Association of Broadcasters at closing session of Puerto Rico convention, 17 April.
-IRS
General Foods recently renewed "Jell-0 Jackpot," its 8:00-8:30 p.m. Tuesday show on WKAQ, San Juan, P.R., Joseph Vaamonde, a/e at Y&R reports. On air since July 1952, show has been used to advertise other General Foods products on hitchhike basis.
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