Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000973
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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18 MAY 1953 50c per copy • $8 per year \ HIGHEST ANTENNA ih the PACIFIC NORTHWEST 6018 Feet above sea level and because of no other mountains close by. . . . the greatest square mile coverage of any TV station in the U. S. J Sold in combination / with tneXL stations New York 17, N. Y. 347 Madison Avenue The Walker Company Murrayhill 3-5830 Hollywood 28, Colif. 6381 Hollywood Blvd. Pacific Northwest Broadcasters Hollywood 9-5408 San Froncisco 5, Calif. I 16 New Montgomery St. Pacific Northwest Broadcasters EXbrook 2-8033 Seattle, Washington Jones Bldg. Pacific Northwest Broadcasters MUtuol 3377 Chicago I, Illinois 360 North Michigan The Walker Compony Andover 3-5771 DAYTIME TV: GOOD BOY NOW? page 27 60% of Amana home freezer budget is in radio and TV I page 30 ■ How Castro "converted" one store into seven via TV page 33 CBS Radio practices what it preaches by becoming radio sponsor page 34 Needed: a method of projecting radio ratings page 36 Part 3 of All-Media Evaluation Study starts page 39 Comparagraph of network TV programs: includes show cor,is page 95