We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
KLX
in the
Oakland-San Francisco
Bay Area
Meant Their
New Year's Resolution
to be
M
BIGGER BETTER '53
PROOF?
1. INCREASE IN POWER
1.000 to 5,000 watts. KI.X is now the Bay Area's, dominant and only independent station broadcasting 5000 watts day and night.
2. TOP "53" PROGRAMS
BURGIE ROUNDUP
The best in western and folk music.
CALIFORNIA FARM BUREAU PROGRAM
A KLX origination for an independent network.
THE MAX BAER SHOW The Champ himself. Interviews Chatter Music.
OAKS BASEBALL BROADCASTS
All game at home and on the road.
3. WINNER OF 2 AWARDS ALREADY IN "53"
First place award to AP's California Local News Contest. Third place award — Apparel BAB's National Contest.
MORE PROOF?
Contact
KLX
and KLX-FM
THE TRIBUNE STATIONS
TRIBUNE TOWER
OAKLAND 12, CALIFORNIA
Represented Nationally by
BURN-SMITH CO., INC.
Pacific Coast
DUNCAN A. SCOTT & CO.
Mirer
<
^ &$
Wallace Lancton. Dowd. Red field & Johnstone, is busy buying radio time for Dormin sleeping tablets' summer campaign. "This is the first year that Dormin will stay on the air through the hot months with a schedule comparable to their usual n inter campaign." he explains. Aimed at insomniacs, Dormin s chainbreaks and 60-second messages are placed mainly near early morning and cre/iing news and sports adjacencies. Recently, Dormin also began buying regional nets.
Jean Simpson, Anderson & Cairns, has found that being dealer-conscious pays off. Masland dealers and salesmen were instructed about the intensive radio push before she bought 20-second e.t.'s in some 35 radio markets to promote Masland & Sons' Saranette rug in a concentrated three-day midApril campaign. Result? jean reports dozens of enthusiastic Masland dealers bought many announcements on their own to reinforce campaign.
Stephen Siddle Jr., Bermingham, Castleman & Pierce, introduced Dil Corp.'s new product. C.arfoam — a car wash — via 20-second baseball adjacencies on four Eastern TV stations. "1 bought time for both Carjoam and for Dif's hand cleaner," Steve explains. "We put commercials for both products in those time slots." The TV campaign is scheduled from April through October. Radio announcements are being used in upper New York.
tloriii Ca ray as, Roy S. Durstine, is kept busy (tearing Class A TV time for her West Coast account. BB Rol-Rite Pen. "I'm placing these cartoon commercials in family-viewing time slots," she says, explaining this ballpoint pen is handy for all age groups. On the air since January, this campaign has grown to cover 23 major markets. Plans are noiv afoot for a campaign to enter New York, the last major market in which B-B Rol-Rite Pen seeks distribution.
SPONSOR