Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000981
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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PIONEER IyIE1€VbHAN NITY SERVICE WHAM in pioneer radio station's 30th anniversary year For 41 years, down in the lovely winding Genesee Valley, Mt. Morris Furniture Company has been supplying the furniture needs of the surrounding community. The business — founded in the front room of the family home on Main Street — has grown and prospered until today it is one of Western New York's largest and finest. Upstate New York's pioneer radio station, has played a big part in the most recent growth of this furniture establishment. Success stories are the regular report from Mt. Morris' use of the morning "Clockwise" program and frequent special spot promotions. Business is good — up 35% over the first three months of last year. Special promotion just sold chairs — 217 of them. At $50 a piece, this was going great guns for a two-week promotion. WHAM • There are many sponsors using WHAM who report similar successes. WHAM will be glad to help you sell in WHAM-Iand. Call Hollingbery or write WHAM for details. The STROMBERG CARLSON Station, Rochester, N.Y. Basic NBC • 50,000 watts • clear channel 1180 kc GEORGE P. HOLLINGBERY COMPANY, National Represerjfaf/ve 18 MAY 1953