Sponsor (Jan-June 1953)

Yes, KMA's V* Millivolt daytime contour area shows you that the KMA area is the "piece" that is needed to give you complete coverage in this — America's topspending farm market! At last count 2,779,531 predominantly-rural midwesterners lived within the KMA Vi MV line. That's a market greater than Iowa, Washington State or Oklahoma— or Colorado ard Nebraska combined! KMA SHENANDOAH, IOWA Represented by Avery-Knodcl, Inc. »'S ^fu ' In 1950 *« fci.0.000 <or gc ^ bv __a figure surpasse _ ha Under Management of MAY BROADCASTING CO. Shenandoah, Iowa jiudisatt TV BOOKLET Since entering the agency business less than a year ago, I have been a constant and enthusiastic reader of your magazine SPONSOR — and I am now turning to you in the hope that you can help me in connection with a specific project that I have on my hands. This agency is planning a booklet on television which will be offered to the general public, a booklet intended to bring the average Canadian up to date on television in Canada both as a medium of entertainment and as a powerful advertising force. At the moment, television is quite new to this part of the world. There is spotty reception from KING-TV, in Seattle, a distance of 80 to 90 air miles. KVOS-TV, in Bellingham, Wash., a distance of approximately 30 air miles away, should be on the air about May 15 with a good signal in this area. And the Canadian Broadcasting Corporation is building a televi ion* station in Vancouver, scheduled to go on the air sometime this fall. While I have copies of your magazine dating back for about a year or more, I'm most anxious to receive any material which you might have in your files concerning television in a broad sense. The kind of articles and speeches prepared for public consumption and relating to television as a medium of entertainment — how it affects the average American's day by day living — and also as an effective and new method of advertising. I feel that, if I can compile enough of this kind of material, I can condense il down to the purpose of this booklet. W. E. Bellman Radio Director James Lovick & Co., Ltd. / ancouver • "TV Basics" contains studies along the lines required I>> Mr. Bellman. Copies arc -till available to subscribers. TV RESULTS \\ e arc in the process of cracking a virgin l\ market and are anxious to show prospective clients what results have been achieved with specific ideas in other T\ markets. I lie principal concern is for facts asd figures on a 5, 10, or 15-minute weekly fashion show for ladies' readyto-wear, where it has been tried, and with what results — good or bad. If SPONSOR cannot help in this particular instance, we would greatly appreciate a reference as to where this information may be obtained. Hod Love KELO-TV representative Sioux Falls. S. D. • 1653 "TV Results" (101 full page and capsule case histories) wore mailed to all SPONSOR subscribers early in April. Included are examples along the line requested by reader Love. Extra copies of * TV Results" are available at SI per copy, with reduced quantity prices. 1951 ISSUES Do you have available your issues January to December, inclusive, of the year 1951? If so, will you please ship them to us with your bill for same. Glen Edgar Advertising Manager Hollywood Brands, Inc. Centrclia, III. • The 19S1 issues of SPONSOR are available only in bound volumes. The volumes are $15 a set. TV VIEWERS BY HOURS As this agency has made use of your research article, "Total U. S. TV homes using television by hours of the day," in a client presentation, we would appreciate your mailing us another copy of the April 6. 1953 issue of your publication. Mrs. Sharon Sullivan Media Director Taylor-N orsworthy, Inc. Dallas MILLINE RATES I have just read with great interest rlie first part of your "All-Media Evaluation Study" (20 April 1953, p. 41). If the members of your advisory board have not already concluded their deliberations, there is one problem that I would like to have them examine. It is the much used "milline rate." A newspaper will use this device as an evaluation of its cost and coverage picture through the years. But may I suggest that there is a single factor of great importance that is never taken into consideration. Tin number of pages contained in an average edition 12 SPONSOR