Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000990
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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WAVE -TV / LOUISVILLE, CHANNEL HOW GIVES YOU GREATER COVERAGE THAN EVER! 3 0pi%4t FOR YEARS WAVE -TV now TREMENDOUSLY INCREASES ITS SUPERIORITY! WAVE-TV — the only low-band VHF station in its area — is now telecasting from the tallest lower, on the HIGHEST POINT in or near Louisville, on a NEW low-band channel (3), with a NEW transmitter with radiated power of 100,000 watts! Our ALL-NEW equipment is the most modern obtainable. N«t result, according to FCC coverage curves: WAVE-TV now effectively reaches 85.5% more square miles . . . 54.6' < more people . . . 51.5' '/< mure Effective liuying Income — gives \<>ii far greater coverage than any other TV station in this area! Heev 914-FT. ANTENNA! (above average terrain) TteW LOW CHANNEL! (from Channel 5 to Channel 3) "Plav 100,000 WATT POWER! (up from 24,000 Walls) tUcv, ALLNEW EQUIPMENT! (the most modern available) TOWER HEIGHT MORE IMPORTANT THAN POWER 100,000 watts on our new Channel at our new 914-ft. height (above average terrain) is equivalent to 600,000 watts from our old downtown tower and channel! ( Iheck any TV engineer for the significance of our new antenna, our new Channel 3, and our new 100,000 watts of radiated power. Then ask Free & Peters for all the facts on the vitally important W^AVE-TV television market. WAVE -TV — NOW CHANNEL 3 FIRST IN KEHTUCKY NBC • ABC • DUMONT Free & Peters, Inc., Exclusive National Representatives 16 SPONSOR