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In 41.6 U.S., see Weed *G>.
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W. A. Blees
V.P., Avco Mfg. Corp. in charge Crosley Div. sales
Leading companies into the winner's circle has become almost second na'ure for William A. Blees. vice president of Avco Manufacturing Corp. in charge of Crosley Sales.
Before taking over the sales helm at Crosley. Blees scored notable triumphs in the automotive, advertising, and aviation fields.
At the age of 61 Bill turns out a days work that would stagger many a younger chap. Funny part of it is that he quit agricultural school at the University of Missouri to strike out on his own "because a farmer had to work seven days a week and I innocently thought cit\ fellows only worked five-and-a-half days."
But Bill has a mighty capable sales assistant these days — television. From his frequent trips around the country he has first hand knowledge of the effect of TV on dealers and public.
"\\ e must reach the entire family with our advertising message," he says. "There are few better ways of doing this than with a network radio and TV program that puts primary stress on entertainment such as the Paul Winche!l-Jerr\ Mahonev show." Via Benton X Bowie.-. Crosley allots about 30' '.'< of an estimated $10 million ad budget to air media.
Bills diversified background helps tremendously in his selling job. Hack in World War I days, young Bill hooked up with the British government, ". . .thinking I was going to war." Instead, he wound up buying I .S. goods for the British. Later, he settled in Kansas City, running a small advertising agency and print shop.
\e\t. he Mild Model "T" Fords, developed a finance plan which was -napped up by General Motors. He held various high-ranking jobs with CM: president of General Motors Accounting Co., \.p. in charge of sales for Pontiac v.p. in charge of sales for Buick, Oldsmobile and Pontiac combined.
During the 1934-38 "semi-retirement" period he went into the advertising business in New ^ ork. then got back in the sales swim as g< n.-ral sales manager for auto sales of Nash-Kelvinator.
\ I lei rejuvenating the Nash sales organization, he moved to \ oung i. Rubicam as v.p. in char»e of West Coast operations. Bill's next move was in'o Consolidated-Vultee as v.p. in charge of sales. When \\< -o sold its interest in Consolidated-\ ultee. he took the sales helm of C) OsIcn . * * *
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