Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000995
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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J\ew elevisioi SPONSOR Admiral Corp, Chi Charles Antell, NY Coca-Cola Co, NY Friedman-Shelby Div of Intl Shoe Co, St. Louis International Silver, NY P. Lorillard, NY Minnesota Mining & Mfg Co, Minneapolis Minute Maid Corp, NY P&C, Cinci P&C, Cinci Pet Milk Co. St. Louis Plymouth, Detroit Reymer & Bros, Pittsburgh W. A. Sheaffer Pen, Madison Simmons Mattress, NY Sunbeam Corp, Chi AGENCY Erwin, Wasey, NY Television Adv Assoc, NY D'Arcy, NY D'Arcy, NY Y&R, NY Lennen & Newell, NY B6DO, Minneapolis Ted Bates, NY Biow, NY D-F-S, NY Gardner, St. Louis N. W. Ayer, NY Ketchum, MacLeod & Crove, Pittsburgh Russell M. Seeds, Chi Y&R, NY Perrin-Paus, Chi STATIONS Du Mont Du Mont 9 NBC TV 78 Du Mont 27 CBS TV 35 CBS TV 110 NBC TV 43 NBC TV 32 CBS TV 33 NBC TV 64 NBC TV 65 ABC TV 32 ABC TV 8 CBS TV 64 CBS TV 35 NBC TV 55 PROGRAM, time, start, duration International Golden Cloves; Tu 10:30 pm-concl; 16 jun only What's Your Bid; Sun 10-10:30 pm; 3 May; 9 wks Coke Time; W, F 7:30-7:45 pm; 29 Apr; indet Tom Corbett, space cadet; Sat 11:30-12 noon; 29 Aug; 20 wks on alt wk basis My Favorite Husband; Sat 9:30-10 pm; 12 Sop; 22 wks on alt wk basis Two for the Money; Sat 9-9:30 pm; 15 Aug; 52 wks Ding Dong School; Tu 10-10:30 am; 5 May; 5 wks Cabby Hayes; M, F 5:15-5:30 pm; 11 Jun; indef Jackie Cleason; Sat 8-9 pm; 16 May; 5 wks Kate Smith Show; Tu-Th 4-4:15 pm; 29 Apr; 2 wks Ted Mack's Original Amateur Hour; Sat 8:30-9 pm; 25 Apr; indef Plymouth Playhouse; Sun 7:30-8 pm; 26 Apr; 9 wks Lash of the West; Sat 10:15-10:30 am 16 May; 13 wks Jackie Cleason; Sat 8-9 pm; 9 May, st 20 Jun; 27 wks My Favorite Husband; Sat 9:30-10 pm; 19 Sep; 22 wks on alt wk basis Ethel and Albert; Sat 7:30-8 pm; 9 May; 32 wks **f^ j i Renewed on Television SPONSOR Ccneral Mills, Minneapolis P. Lorillard, NY Scott Paper Co, Chester Singer Sewing Machine, NY AGENCY Dancer -Fitzgerald -Sample, NY Lennen & Newell, NY J. Walter Thompson, NY Y&R, NY STATIONS ABC TV 57 ABC TV 50 NBC TV 43 CBS TV 72 PROGRAM, time, start, duration Stu Erwin; F 7:30-8 pm; 5 Jun; 52 wks Chance of a Lifetime; Th 8:30-9 pm; 21 May; 52 wks Ding Dong School; Th 10-10:30 am; 7 May; 3 wks Four Star Playhouse; Th 8:30-9 pm; 24 Sep; 52 wks SPONSOR Charles Antell, NY Feddcrs-Quigan Co Cood Humor Corp Minute Maid Corp PRODUCT Hair products Air conditioners Cood Humor ice cream Orange Juice AGENCY Television Adv Assoc, NY BBDO David J. Mahoney Ted Bates STATIONS-MARKET Du Mont 30-35 mkts Chi, Detroit, NY, New Haven 51 mkts CAMPAIGN, start, duration 30-min film series: Sat midnight; 11 Apr; 52 wks 20-, 60-second film anncts; South st May; North st June; 10-15 wks 20-, 60-second films; live; st 18 May; 6 wks 60-second films; 25 mkts in Apr, 26 mkts in May; 26 wks V 4. Advertising Agency Personnel NAME FORMER AFFILIATION Robert S. Aitchison Harry J. Anderson Norman F. Best William S. Blair H. W. Bluethe Philip Branch William A. Chalmers Courtney A. Crandall Industrial Marketing, Chi, ed U. S. Steel Corp, mgr of displays and exhibits Erwin, Wasey & Co, LA, vp Hewitt, Ogilvy, Benson & Mather, NY, acct exec Wheelco Instruments Co, Chi, adv mgr Al Paul Lefton, NY, timebuyer Kenyon & Eckhardt. Detroit, vp, dir of radio-TV Harold Cabot & Co, Boston, copy chief NEW AFFILIATION Saunders, Shrout & Assoc. Chi, vp Wasser, Kay & Phillips, Pittsburgh, media dir Same, acct superv for Evaporated Milk Div of Carnation Co Same, dir of res Saunders, Shrout & Assoc, Chi. secy Ruthrauff & Ryan. NY. timebuyer Campbell-Ewald, Detroit, vp, dir of radio-TV Same, vp In next issue: New and Renewed on Radio Networks, /Veto National Spot Radio Business, National Broadcast Sales Executives, Netv Agency Appointments Numbers after names ■,, ■!, n .'/. \eic and Renew category Um. II. Chase John I'. Wosei S. J. Robinson 1/. If. Junes C. A. Crandall (5) (5) (5) I li i li 18 MAY 1953 21