Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000996
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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\vir and reneu NAME FORMER AFFILIATION Leslie N. Daniels Foote, Cone 6 Belding, NY, copy superv Martin P. Dwyer BBDO, NY, staff Horace ). Elias Radio, TV prod )ames R. English A. C. Nielsen, NY, res Ted Crunewald Wm Esty, NY, TV dept, bus mgr Larry Huseby Hywd, TV prod Maitland (ones Hutchins, NY, creative hd Robert E. Kennedy Ceorge Kern Edmund C. Malooley Richard A. Mancini Arthur Menadier Warren |. Michael Ralph Morris Arthur Pardoll Theodore B. Pitman |r Craig Ramsey Charles L. Saunders Olin Saunders Barbara Sherman James E. Shrout Hugh Sutherland Arthur Toft Look Magazine, NY, adv exec Benton & Bowles, NY, radio-TV Ruse & Urban, Detroit, art dir Wm Esty, NY, art dir BBDO, NY, acct exec Nelson-Willis, Minneapolis, acct exec BBDO, NY, asst art dir SSCB, NY, media dept John C. Dowd, Boston, radio-TV dir KFEL-TV, Denver Harrison Industries, Chi, pres Hewitt, Ogilvy, Benson & Mather, NY, vp Emerson-Rogers, NY, media dir Shrout Assoc, Chi, hd J. Walter Thompson, LA, asst media dir Wm. H. Wcintraub, NY, mkt, merch exec NAME FORMER AFFILIATION William H. Burkhart Lever Bros, NY, prod vp William H. Chase Avco Mfg Corp, Bendix, South Bend, asst adv, merch, sis prom dir John W. Craig Avco Mfg Corp, vp, Crosley Div, gen mgr Gary C. Crant Lever Bros, NY, prod mgr Michael Kory Emerson Distrib Subsid, NY, mgr Ted Lewandowski O'Sullivan Rubber Corps L.H.&C. Div, Winchester, Va, asst mgr Ceorge F. Lignante O'Sullivan Rubber Corp's L.H.&C. Div, Winchester, Va, mgr John P. Moser Lever Bros, NY, gen mgr Wrigley Offield S. Jesse Robinson Wm. Wrigley Jr Co, Chi, copy superv NY mfg cos., NY, sis mgr Donald B. Seem Electric Auto Lite Co, Toledo, adv mgr D. P. Sheridan Remington Rand, NY, ACTS sis prom James D. Shouse Avco Mfg Corp, senior vp, chmn of Crosley Bdcst Corp NEW AFFILIATION copy superv acct exec Baltimore, acct exec, d Lennen & Newell, NY Lennen & Newell, NY Kaufman-Strouse Adv of radio, TV Y&R, NY, in chg of radio-TV res Doyle Dane Bernbach, NY, radio-TV dir Howard R. Smith, Tacoma, dir of radio-TV SSCB, NY. vp and copy exec Doyle Dane Bernbach, NY, acct exec Lennen & Newell, NY, radio-TV media dir Same, vp Lennen & Newell, NY, vp DCSS, NY, vp, acct superv Bruce B. Brewer & Co, Minneapolis, acct exec Abbott Kimball Co, NY, art dir Foote Cone & Belding, NY, bdcst media dir Julian Cross Adv, Hartford, vp in chg of radio, TV Ball & Davidson Adv, Denver, TV dir Saunders, Shrout & Assoc, Chi, pres Compton, NY, acct exec Eugene Cilbert & Co, NY, hd of media res Saunders, Shrout & Assoc, Chi, vp Same, newspaper and trade paper space buyer Ross Roy, Hywd, dir of sis dev NEW AFFILIATION Same, exec vp Fedders-Quigan Corp, Buffalo, adv, sis prom mgr Aluminum Industries, Cinci, pres Same, gen mgr Emerson Radio and Phonograph Corp, NY, admin dir of sis OSullivan's Laing, Harrar & Chamberlin Div, NY, acting mgr Same, adv and prom mgr Same, prod vp Same, adv mgr Pal Blade Co, NY, vp Same, vp and dir of adv Same, asst mgr, sis prom dept Same, chief exec officer of all Crosley Div opers KEAR, SF, power incr from 1,000 watts to 10,000 Jun KLX, Oakland, Cal, power incr from 1,000 watts watts off 31 March KRLD-TV, Dallas, power incr from 27,300 watts 13,600 watts audio to 100 kw video and 50 kw 3 May watts eff to 5.000 video and audio eff KXLR, Little Rock, Ark. new natl rep William C. Bambeau Co, eff Apr WNAC-TV. Boston, power incr from 26.6 kw to 220 kw eff 26 Apr WTVP, Decatur, III., new stn rep Ceorge W. Clark, eff Apr lumbers after names rejei to \ eu and Reneu < tile gory II 1. Chalmers ' M II . II. Burkhart I ". i Gar) G. Grant (5) James D. Shouse < ."> i Michael Kor) Donald I!. Seem (.. L. Sunn, In ■, 1 li 7. Grunewald in It. /'. Sheridan (5) 1 S Blaii l n 11 SPONSOR