Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
000997
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IOWA PEOPLE BY RADIO! Iowa Radio Users Spend More Than Twice As Much Time With Radio As With All Other Media Combined! Gag-writers' humor to the contrary, we all know that the American housewife is a very hardworking individual. Much as she might like it, there's relatively little time for "chaise longues, bonbons and novels" (or for television, magazines and newspapers). What a plus this is for advertisers who use radio! The 1952 Iowa Radio-Television Audience Survey shows that Iowa women use radio 44.6% of all the weekday time they are "at home and awake". 48.8% of this time they are also "working in the home" — cooking, washing dishes, etc., etc. They average 5.75 hours per day listening, as compared with 1.56 hours watching TV, thirty-four minutes reading newspapers, and twenty-three minutes reading magazines! 18 MAY 1953 WHO is the favorite radio station in Iowa — is "heard regularly" by 68.5% of all Iowa families, as compared with 31.9% for Station "B". Write for your copy of the Survey, today. It's one of the industry's most highly-respected audience analyses. You will find it intensely interesting. WIHI@ +/©r Iowa PLUS + Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC. National Representatives 23