Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
0001000
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Wo. I of Q scries Anonymous people who add up t<> well known buying power in the area of WCCO-TV photo . . . Ralph Hobbs, Jr Mpls. Measured in calls to or calls from ? The young ladies who man our switchboard — have their own Audience measurement system. Our pulse ratings . . . high as they may be . . . are based upon telephoning viewers. At the end of 30 days the calls are translated into ratings. In 30 minutes any girl at our switchboard rates public opinion of any given program by the way her board suddenly comes to life. We're a forthright people in the Northwest: If we like your program we phone or write to say so. If we believe in your message about your product ... we go to the store and buy it! s&**trWCC0 CBS MINNEAPOLIS • ST. PAUL Nof/ono/// represented by FREE and PETERS 00 WATTS TV Channel 26 SPONSOR