We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
V
38
:;.3 r ."•:;■:;
DON'T JUDGE OUR WOOL
I BV OUR MINK
m
Every so often someone buys a 24-page special section in The New York Times. Costs a lot of money, but, we're told, it pays off.
Four-page, full-color inserts in Life magazine don't go for peanuts either. But people buy them and, chances are, they get value received.
Does this mean that all newspaper and magazine advertising is expensive? Of course not. You don't have to buy 24-page sections or 4-page inserts ; you can buy small space too. You, the advertiser, decide whether you are going small or going big. The advertising medium itself isn't expensive, unless you want to dominate the space. Then it does cost money, and . . . it's worth it.
Same way with television.
A full-hour, star-studded show in choice evening time will dominate the TV schedule. Like those four-page inserts,
it costs money, but . . . it's worth it. On the other hand, you can buy a six-minute daytime TV segment on NBC-TV for $3,400. And three million people will see your commercial.
Network Television, like newspapers and magazines, lets you decide how much "space" you need or can afford. $3,400 on NBC-TV is a good investment, and not a costly one. If you spend more than $3,400 you'll get a proportionally greater value. So, if you want to advertise your product on television, don't let all this talk about high costs scare you away. If you'll give us a call today, we'll be glad to develop with you a schedule on NBC Television that fits your advertising budget.
©©©
a service of Radio Corporation oj America
SPONSOR