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[ORE STATION SALES
The Grand Priz? Winners of RCA's Thesaurus Sold Rush Pigeon Derby" at the NARTB Convention:
RCA Estate Electric Range
J. N. Lawrence— KOVO, Provo, Utah
Complete Set of Golf Clubs
Frank Cummins — WJAC-TV, Johnstown, Pa.
Movie Camera
Stanley Pratt— WSOO, Sault Ste. Marie, Mich.
^"m^P*
Here's the same Sammy Kaye who's built television and radio audiences in the millions . . . who's smashed attendance records in hotels, night clubs and theatres across the country . . . the same Sammy Kaye that every Thesaurus subscriber can now sell to sponsors !
Sammy Kaye makes music for millions— music with solid family appeal. That's why no matter what the product — any sponsor can be sure of a tremendous ready-made audience for his selling message.
It's powerful entertainment — put together in a sparkling quarterhour program to sell time and make talent fees for you !
It's brand new material, including recordings
available only through Thesaurus . . . complete
with Sammy Kaye voice tracks : openings and
closings, tie-ins, lead-ins, pre-broadcast and
on -the -air audience promotion breaks.
SELL THESAURUS SHOWS AND YOUR LIBRARY PAYS ITS OWN WAY
Phil Spitalny's "Hour Of Charm" "Date In Hollywood" (Eddie Fisher & Gloria De Haven) "Music Hall Varieties" (Joe E. Howard & Beatrice Kay) "Sons Of The Pioneers" "The Tex Beneke Show" "The Freddy Martin Show" "Music By Roth" "The Wayne King Serenade"
And many, many more — complete with
sponsorselling brochure, audience -building
promotion kit, sales-clincbing audition disc.
Phone, icrite, wire today for Thesaurus brochure
recorded ,fj^ program
services
RADIO CORPORATION OF AMERICA RCA VICTOR DIVISION
Dept. €-50
630 Fifth Avenue, New York 20, N. Y JUdson 2-5011
445 N. Lake Shore Drive, Chicago 11, III Whitehall 4-3215
1016 N. Sycamore Ave., Hollywood 38, Calif Hillside 5171
522 Forsyth Bldg., Atlanta 3, Ga WAInut 5948
1907 McKinney Ave., Dallas 1, Texas Riverside 1371