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les . .
year-round!
Like the weather, sales in Southern California conform to a steady year-round pattern, rather than fluctuating with the seasons. And KNX provides the perfect atmosphere for sales — Fall, Winter, Spring. . . and good old Summertime.
BRISK SUIVUVTER TR ADE !
Take Summer as a year-round sales barometer : Your customers in Southern California make exactly one-quarter of their total annual purchases in July, August and September, in perfect balance with the other three quarters of the year. These Summer sales alone amount to almost two billion dollars— more than the people of Toledo, Omaha, Fort Worth, Tampa, and Jersey City combined spend in a whole year!
CONTINUOUS CASH INFLUX !
Year-round, free-spending vacationers (with thousands upon thousands of portables and car radios) flood Southern California resorts. Last year these visitors numbered three and a half million. And 38% of them arrived in the three Summer months.
STEAOY AIR ACTIVITY!
Through all the seasons, too, radio listening stays at the same high level. In Los Angeles and Orange counties alone 379,020 families have their radios tuned in during the average Summertime quarter-hour, compared with 368,370 families in the Fall.
And KNX — any month, any season — reaches more of your potential customers than any other station in Southern California !
SALES FORECAST:
For Los Angeles and vicinity, moving masses of your product to be followed by rising profits . . . when you use 50,000-watt KNX year-round.
Los Angeles • CBS O-wned
Represented by
CBS Radio Spot Sales