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The story of
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CHANNEL 2 IN THE "LAND OF MILK AND HONEY"
WBAY-TV, with maximum 100,000-watt power and a tower 811 feet above average terrain, is designed to serve 1,150,000 Wisconsin and Michigan people from Green Bay
^^ The story of
wooo warn ■ |^^ a story of bigness, uniqueness and reputation.
Reduced t<> terms of significance to the buyer of TV advertising, it is the story of:
— Maximum power — 100,000 watts — on Channel 2.
— Coverage oj an intensive industrial area, plus America's richest dairyland.
-A market with $1,189,679,000 in retail sales.
— A market which ranks among the best in economic stability.
— A market ivhich is becoming more citified every year.
— A station management with a dis
tinguished record for creative programing and alert know-how in radio, all of which it has transposed to II .
To each of three groups tin 'all Inters WBAY in radio has for over 20 years had a special meaning:
To the area's listeners it has meant personalities, programs and publicservice tailored to regional characteristics and needs.
To advertisers il has meant a station on which you buy a franchise to loyal audiences and not merely participation in a schedule.
To advertising agencies it has meant an exceptionally low cost-per-1000. consistent audience promotion and
This presentation was researched on the scene, and prepared in its entirety by SPONSOR Presentations, Inc., for WBAY-TV.
streamlined service.
All these meanings have been integrated into the WBAY-TV operation.
WBAY-TV began its regular schedule of operation 17 March 191.'! with 6.000 watts on Channel 2 and with a tower 465 feet above average terrain. In late September or early October will inaugurate its full maximum (lower of 100,000 watts and have completed construction of its new tower !!11 [eel above average terrain.
WBAY-TV is a basic CBS-TY station. It's also affiliated with MIC ami DuMont. \n accurate check listed more than 60.000 sets in the area as ol 1 May. With the advent of 100,000-watt poyver the count, it is conservativel) estimated, will be in excess of 200.001) sets in Eastern and Central \\ isconsin and Upper and Lower Michigan.