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WBAY-TV's MARKET: GREAT INDUSTRIAL AREA AND RICHEST DAIRYLAND
Station's primary in region of fast expanding industry and citification; where in '52 retail sales were $1.2 billion
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The WBAY-TV primary area is a pattern of highly industrialized cities and towns — which, added together, make up a city of far more than 500,000 people — far removed from any other metropolitan center.
This industrial area, plus America's richest dairyland, is blanketed only by WBAY-TV (see coverage map. page 4). The combination well bears out the slogan — "The Land of Milk and Money."
Each city has its own newspaper and one or more radio stations, but only with WBAY-TV can you completely saturate this entire market.
Here are some facts about the WBAY-TV market thai are culled from a recent series on the State s economic future — "Wisconsin's Balance Sheet" — in the Milwaukee Journal:
\\ isconsin is an industrial state and is coming more industrialized and citilicil evei j year.
I he census toda) classifies six out of ever) LO \\ isconsin residents as urban; a sizeable portion of rural residents work in towns and cities. The stair ranks 20th among the 48 in urbanization.
Of the 1.000.000 \\ isconsin prisons with jobs in industry, construction, trade and on various Governmental payrolls well over 10' arc within the
WBAY-TV primary, i This is exclusive of the people in similar classifications in WBAY-TV's upper and lower Michigan coverage. Such as Menominee, Traverse Cit\ and Escanaba. I
Of these million plus job holders, Wisconsin State Industrial Commission figures show1 a total of 474,800 employed in manufacturing.
Three times as many Wisconsin residents work in factories and offices and other "city" jobs as work on farms. I The ratio in the heavy industry concentration coming within WBAY-TV's primary is closer to five to one.)
Eighty percent of the total population increase in Wisconsin, between 10 10 and 1050. came within the State's great industrial Triangle. WBAY-TV's Primar) coverage represents a highly potent segment of this triangle.
To retailers and consumers throughout the country, the label "Made in Green Bay, \ppleton, Kaukauna, Oshkosh, Sheboygan, Wausau, Fond du Ear. Manitowoc. Menasha. Traverse C.itv" is becoming almost familiar as "F.O.B. Detroit."
There is no Audience Hiatus in the "Land of Milk and Money." The WBAY-TV area offers all-year-round impact for the advertiser. Its land o'lakes region annuallv lures hundreds of thousands o| \ acationers.