Sponsor (Jan-June 1953)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Serendipity reaches Eastern Iowa When BAB told the story of the white elephant that radio put iu the black — and the radio station involved turned out to be WMT — we inhaled a little. ti J-v' ihrrtwt ttrni m I9S2 ridlo »«U rcsuHt" AWARD 1 WMT , -^TV/^ It looked as if we were beginning to get the range when BAB's L952 •• Radio Gets Results" Honorable Mention earae our way. And when the smoke of the 1952 Purina Bowl Contest cleared away, there was a plaque for "best promotion" for the boys in the back room. Perhaps a few of us modestly polished a fingernail on our blue serge. • • • • • "Editorial" decided to get into the act, winning second place in the Northwest Radio News Association's annual shindig. "Was this the beginning of a trend? \v.\vr Station H uuii-5 ■ ■ | " I'pcdi.duP 'i . ! It was. The Alfred 1. du Pont Foundation singled out WMT for "Us notably comprehensive and intensive effort in political education at all levels." The Station Award for 1952 included a cheek for $1,000. This, we confess, was heady stuff on ;i nationwide basis. Now Sigma Delta Chi, the professional journalistic fraternity, has selected a series of WMT broadcasts titled "Politics Is Your Business" as the outstanding example of public service in radio journalism during 1952. Serendipity is the gift of finding agreeable or valuable flu,,,, not sought for. Want so WMT Cedar Rapids 5,000 watts 600 kc Basic CBS Network represented Nationally by The Kati Agency