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Serendipity reaches Eastern Iowa
When BAB told the story of the white elephant that radio
put iu the black — and the radio station
involved turned out to be WMT — we inhaled a little.
ti J-v' ihrrtwt ttrni m I9S2 ridlo »«U rcsuHt" AWARD
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WMT ,
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It looked as if we were beginning to get the range when BAB's L952 •• Radio Gets Results" Honorable Mention earae our way.
And when the smoke of the 1952 Purina Bowl Contest cleared away, there was a plaque for "best promotion" for the boys in the back room. Perhaps a few of us modestly polished a fingernail on our blue serge.
• • • • • "Editorial" decided to get into the act, winning second place in the Northwest Radio News Association's annual shindig. "Was this the beginning of a trend?
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It was. The Alfred 1. du Pont Foundation singled out WMT for "Us notably comprehensive and intensive effort in political education at all levels." The Station Award for 1952 included a cheek for $1,000. This, we confess, was heady stuff on ;i nationwide basis.
Now Sigma Delta Chi, the professional journalistic fraternity, has selected a series of WMT broadcasts titled "Politics Is Your Business" as the outstanding example of public service in radio journalism during 1952.
Serendipity is the gift of finding agreeable or valuable flu,,,, not sought for. Want so
WMT Cedar Rapids
5,000 watts
600 kc
Basic CBS Network
represented Nationally by The Kati Agency