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Advertisement
T. V. story board
A column sponsored by one of the leading film producers in television
S A It It A
NEW YORK: 200 EAST 56TH STREET CHICACO: 16 EAST ONTARIO STREET
From a dazzling dance of Tek Toothbrushes in stop motion this TV spot by Sarra moves smoothly into live action. Sales points are made subtly, delicately . . . the inner arch of a hand, between thumb and forefinger, demonstrates how Tek fits the arch of the mouth. No china smile! A closing shot of Tek's counter display assures point-of-sale identification. Produced by SARRA for Tek-Hughes, Inc., division of Johnson & Johnson, through Batten, Barton, Durstine & Osborn, Inc.
SARRA, Inc.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
A new series of 1-minute TV commercials by Sarra sells Northern Tissue with masterly finesse. Quick shots of "little things that count" — finishing touches on a flower arrangement or guest towels — establish the theme. Northern's sales story of new softness at no extra cost is put over with woman to woman conviction by expertly cast "housewives." Their home settings give strong display to Northern products with unforced naturalness. Created by SARRA for Northern Paper Mills, through Young & Rubicam, Inc.
SARRA, Inc.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
Sana balances live action with animation in TV commercials for MartinSenour's Nu-Hue Enamel in Custom Colors. Home scenes pose the decorating problems; store scenes at the Nu-Hue Color Bar solve them and rapidly convince the viewer that perfect color matches are hers to order. The color wheel motif in the store display is deftly repeated by dots dancing on a paint brush in the animated finale. And a can revolves to show sales-clinching slogans. Just released in 1-minute and 20-second versions to tie in with a special sales-training film also made by SARRA. Created lor The MartinSenour Company.
SARRA, Inc.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
1 JUNE 1953
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