We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
EVEN MEXICANS WATCH
WHEN
i> -m and da) -out, the people <>! Mexico watch \\ 1 1 EN and then sliop
the greatei Syracuse Market
Mexico is only one of more than 250 communities covered exclusively by WHEN. Your advertising dollar, over WHEN, is exposed to over 2' 4 million people. This is a market with a high stable buying income ... a market whose buying habits are constantly influenced by watching WHEN. This is your opportunity to cover the important Central New York Market with JUST ONE medium. .WHEN.
SEE YOUR NEAREST KATZ AGENCY
t l ^^l WATCHES
c
MIIIDIIH StATlON
I
agency profile
Victor Setfdel
Radio-TV Director Anderson & Cairns, Inc.
The reason given for main of the recent agencj mergers is the high cost of maintaining a TV department. \\ e suggest that costconscious admen look into the operation of \ i< Seydel's radio-TV department al Anderson & Cairns, Inc. \ >taff of four people (out of the agency's total of (>2 1 handles ahout 20ri of the agency's 86,000,000 billings. Vic's explanation: "Less glamor, more work."
Since Vic came to the agency in 1949, its radio-TV billings have increased 1,000' . mostly from comparatively small accounts. Take the Brooklyn Paint & Varnish Co., for instance. This firm wanted to use I \ in onlcr to compete with the national paint companies. \\ illi a limited budget, an extended effort was out of the question, so \ ic bought 77 participations for them over an eight-week period for undei 816,000. Daytime women's shows were used to show how simple il is to appl) modern interior paints. Nighttime gardening allows were added because am one who is interested in gardening is probabl) also interested in the upkeep 0f his home. As a result. the compan) had the best year in its history.
For the Rootes Motor Co. Vic recommended radio as the best wa\ to spread the good word about the English cars, reaching the greatest number of people at the lowest cost. Savs Vic. "We had the problem of overcoming the hesitation of many people to buv a foreign car. B\ using established disk jockeys, we got valuable mal endorsements which broke down possible objections/'
Hard-working \ ic and bis crew also guide the radio and TV destinies of Thorn McAn shoes, Masland Carpets. Martinson's coffee. Vssociated Bulb Growers of Holland. Baldwin pianos. Rolls Razor, Aldernej Dairy, and the National Home Furnishings Show.
\ ic brought to Anderson & Cairns an ideal admixture: show business, broadcasting, and advertising background. He started as a hoofer, then produced acts for vaudeville and nightclubs, put a few movie shorts together, then went into radio. He was a producer-director for the Blue 'later ABC I Network, and freelanced for agi Then, after a stint as Eastern radio-TV director of
Walker and Downing of Pittsburg, Vic joined Anderson & Cairns to build the agency's radio-TV department.
Domestically speaking, \ ic keeps bus) with a wife, two children, \er. a Siamese kitten, and an allev cat. * * *
' I
SPONSOR