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180,000 TV viewers veto KJVXT switch in programs
A KNXT, Los Angeles, program switch proved TV viewers don't merely sit and listen. They can act — and rapidly, too, if a station's changed programing doesn't meet with approval.
When the Los Angeles station moved its popular Juke Box Jury program from Saturday night to a Sunday evening time slot, viewers sent in a pile of mail approving and protesting the switch.
James T. Aubre) Jr., general manager of KNXT and CTPN thought he'd better let the audience decide the issue, asked viewers to vote between the record program and the International Wrestling show which had moved into the Saturday night slot.
Over 180,000 responded in the 10day period following the announce
KNXT officer! count mail ballots, petitions
ments. Juke Box Jury was judged winner, was returned to its old Saturday night time. All this despite the fact that the record program, when aired on Sunday, had garnered one of the top late-evening ratings in the history of Los Angeles television.
In the picture above. Don Hine, program director; James T. Aubrey Jr., general manager, and Edmund C. Bunker, sales manager 1 1. to r. ), count ballots. The numerals on letters in the background refer to the number of signatures on petitions the station received. * * *
Briefly . . .
Farmers in the WTAG, Worcester, area now hear twice-daily insect control messages which are telephoned in to the station from all over Worcester County. George W. Mingin, associate county agricultural agent, phones in to the station, his material is recorded, then aired on the 1:00 p.m. and 4:00 p.m. newscasts. Mingin can substitute new recordings via his car radio.
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-lie, *tae,-toe 3 in a row
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Billboard Award 1952
Alfred I. du Pont Television Award 1952
Sigma Delta Chi Award 1952
TicTacToe 3 in a row but it's not a game with us — it's a serious business, and we're going to keep right on with our 'round the clock, 'round the calendar top notch programming making every year a winning year for our sponsors.
the nation's no. 1 test market station.
uibns-tv
COLUMBUS, OHIO CHANNEL 10
CBS-TV NETWORK • Affiliated with Columbus Dispatch and WBNS-AM • General Sales Office: 33 North High Street REPRESENTED BY BLAIR TV
1 JUNE 1953
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