Sponsor (Jan-June 1953)

Record Details:

Title:
Sponsor
Date:
Jan-June 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1953)
Leaf #:
0001164
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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LE BOEUF SUR LE TOIT, or 4 apparently unrelated paragraphs Ocientific cattle ranching rivals the effiO ciency of the hog abattoirs you read about, where everything but the squeal is used. As a reporter once put it. "You drive a cow critter into one end of a special corral and i| comes out dipped, drenched, branded, milked, tatooed in the ear. dehorned, tested for disease and engaged to be married." I he Amarillo Livestock Company, where non-betrothed cattle find themselves, is now the biggest in the world. Its butcher-block candidates jam the pens on auction days. I lie overflow goes on the roof, and that's our excuse for the headline. Translation: beef-on-the-roof. \ visiting Hollywood firewoman, a bit on the scrawny side, came to town to launch a cow epic. As a local photographer posed her on a corral fence, she cautioned him not to make her look too thin. "Make me look round,"' she ordered. He complied; she slapped him. The cattle industry's growth is phenomenal but not unique— for the Panhandle. Wheat, cotton, oil. helium and natural gas all play their part in building Amarillo's highest-inthe-U.S. family income. It's enough to make a time buyer look round. KG NX Amarillo AM-TV NBC AFFILIATE Represented nationally by the O. L. Taylor Company I 66 SPONSOR