Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
000119
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Among other tiling, the answers t<> sei i'i al major questions which .11 e continually asked, have been found in this survey. 1 . I" Radio short* hanged when Homes I ting Radio figun of tin i I I *i AREA are applied to the I'M \| \|;| \ ire tin radio listening habits tli< same in the < I'M .1 in the rOTAl Mil \ 2. Do Listeners-per-home in the Cll "> MM \ diffei from those in. tinT0TA1 MM V? 3. Does television penetration affect the ( I I ^ \R\ Vl than it does the K)l M. Mil \ 4. \n<:i'li ratings of Network affiliates indicative of their TOTAL MM \ ratings? 5. Me C1T\ ratings of Independent stations indicative of theii TQ1 M. AREA ratings? 6. What are tin possible limiting factors in projecting Network 'in ratines to the TOTAL MM. \? IS RADIO SHORTCHANGED WHEN HOMESUSING-RADIO FIGURES OF THE CITY AREA ARE APPLIED TO THE TOTAL AREA? Are the radio Iisteniii" habits the same in the M h ,i~ in lh< |(t| \| MM \ The ajoining tabulation -bow tin average liourK MHomea>Uaing>Radio*1 figures (al borne only) of the CIT1 VREA aa compered with TOTAL \KK\. Comparing the Monday through Friday hourly figures it is evident that in the morning hours — with the exception of the hour from «even lo eight — the pereentage of Homes: the I'M \| MM \ ire "id\ «lit>htlv larger than those in the < TH MM \. However, al noun, the d nt i I al the hour from 7:00-8:00 P.M., the Hif ference ' the figures foi the MM MM \ and the TOTAL MM \ is \:2." It should be kejit in mind thai in order to I -t th< Cm MM \ From I'M/, to the I'M M MM \ [here must I ible differ in the J11 counties outside the ' IH MM V It tal 30.6' ' in the 2" outside < ounl with the I n MM \ to obtain the . \t all limr. il .h>nld t.r r. part .f iIm >h.l -.1 ih.t Ihr '111 ■ mni \ hi v