Sponsor (July-Dec 1953)

2,600 -'i Ft. "I spa< e m ith an option for a like amount. Donald < looke, Inc. < ailed in an in* terioi decorator to do .1 complete p>l> mi ii new offices .ii 331 Madison. Moving from 551 Fifth on 3 August, this station rep 1 jumping I (|11 t<> 1,500 sq. ft., will up the sales stafl 7.V, . Television Ige, new trade publica linn due in VugUSt, took 1,500 Bq. ft. in 111 Madison. I hat's the Bame building to which Broadcasting moved when ii decided in increase it Bpace from T2."> i,> 2,500 sq. ft. sponsor, which started out in 1947 with 800 sq. ft. at KJ E. 52 St., expanded to 2,500 sq. ft. at 510 Madison. In our new quarters, we have 1,000 sq. ft. in whi< Ii to turn out "the magazine that radio and TV advertisers use" Address: 10 I. 19 St. Just as sponsor plans to do, Cunningham \ Walsh scheduled ii~ move for a weekend. Planning months in advance, C & \\ called in Morgan & Brother, which specializes in "painless moving for offices. Carrying the brunt of the burden for I '. & \\ were Ceorge McMoran, companj treasurer, and \ .P. ('.. Everett Hoyt. Uso in on the planning were Carson and Lundin, the architects who laid out the new offices. The agenc) was broken down b) departments and each unit assigned a different color tag which was keyed to correspond with a layout <d" the new location. The office closed down at noon Fridaj and the moving men took over. Working on a tighl time schedule, each department head and a few -latT members were waiting at the new building when thai particular department equipment arrh ed. One hundred fifty van-loads later the move was completed. \n estimated 3,600 pieces of equipment and 3,592 "book boxes" (almost 100,000 cubic feet i were moved that afternoon and the following day. Monda) morning ( \\\ '>2o employees reported to the new offices and business • ontinued "as usual." For the benefit of those contemplating Mich a move, SPONSOR asked Arthur Morgan, president nf Morgan ^ Brother, for some tip on "painless moving." Here's what lie said: "1. Pick one thoroughly responsible person and put him in charge with lull authority. How main lieutenants he needs depends on the size of the job, hut there should he only one boss. "2. ( linate • losel) with you J library should I" pa< ked m bw Ii •■ waj ,ii, lnii-i t Man) timet when new fui that when unpai ked il read) to ;o on inline i added to present equipment the shelves. there isn't adequate space in the new i [)ea| wirJh a reliable moving quarters. Winn a good job is done company. It ma) cost a few dollars there's no waste space .mil items Buch more but it's worth il to knou the job ,i filing cabinets fit exactl) the space will be done correctly. Vnd you'll assigned t<> them. save money on aspirin in the end. ■ ;. Foi the person being moved One furthei tip from sponsor: No ii i^ more ol a mental than physical matter how fai in advance you tell em Btrain. Careful planning is necessarj ployeesofthe ve, remind them again in save work and money. Files, foi ex al the la~i minute. Then i ne will ample should be numbered bo as to be d<> what Ja< k < tinningham did show handled in propel sequence. \ml youi up Monda) al the old office. * * * NOSE -/EST All Pittsburgh just has to listen to Radio Pittsburgh — the station with a nose tor news. Sharp, documented news coverage ALL DAY by HERB MORRISON and his WJAS news staff, establishing WJAS as Pittsburgh's radio N I \\ S leader. first with a report of the Steel settlement... \ll LL SEVEN MINI rES BEFORl the wire services. FIRST — with on-the-spot interviews with the principals in the steel d ispute. FIRST — with on-the-spot reports of the Worcester. Mass. tornado disaster. No wonder all Pittsburgh naturally turns to WJAS ALL DAY for complete news anerage. ^^^^^^^^^^^^^^ 1BHT GREATER PITTSBURGH 5000 Watts Metropolitan 1320 KC. r . Area... NATIONAL REPRESENTATIVE: George P. Hollinqberv Co. 27 JULY 1953 93