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NOW! GOOD TV
MOBILE, ALA!
WKAB-TV
CHANNEL 48
CBS DUMONT NETWORKS
caprivarin'
KABBY
says:
"20,000 television sets already in Mobile — and they're still coming fast!"
Also, remember . . .
WKAB
the High-Daytime Hooper Bargain!
A.M.
CALL
^^T COMPANY
Offices in: New York • Chicago • Atlanta Los Angeles • San Francisco
SOUTHERN REPS.: Dora-Clayton Agency, Atlanta
John K. Herbert, National Broadcasting (<>. v.p., has been named to head the television network of NBC under the new split-network concept. Herbert joined NBC in 1950 as manager of radio sales, moved up to v.]>. in charge «/ radio and television sales in July 1952. Prioi to joining NBC, he was V.p. and genera/ advertising manager of Hearst magazines. Recently he played an important role in renewing Procter <Jr Gamble's $6.5 million contract for the continuation of PfG's six-program daytimi lineup of radio shows.
*
II iff i<i hi H. Fineshriber Jr.. NBC v.p.,
became head of that network's radio setup with the split. Working with him is Ted Cott who is now operating i. p. of the NBC radio network. Fineshriber, former executive v.p. of Mutual, joined Mi'. in March L953. This just about completes the cycle lor Bill. He worked in the publicity department of CBS alter graduation Irom Princeton, became manager of Carnegie Hall in 19.54. rejoined CBS in 1937 where he was general manager in charge of programing before joining Mutual.
fif. Sf, 3p
liurrtf ft if «l H. president. Ruthraufj $ Ryan, recently announced acquisition of the Sun Oil Co. account, effective 1 September. Addition of this |3 mil/ion account brings new business garnered in last few months to $8 million level. Ryan told SPONSOR: "I'd love to take the credit myself, but actually this Rc\ R resurgence is the work of our N.Y. management group consisting oj myself, exec v.p. Bob Wilson, and v.p.'s Wilson J. Main. Bourne Ruthraufj. Fred Schwemmer. and Bill Smith. We've ~cit no stars: lust a darn good team.
•I tiles llcill. president. Specialty Television Films, Inc., concluded an agreement with a group of Italian men ie producers to distribute as mam as 104 American language Italian movies to Tl outlets in this country. Peal, which calls for advances of approximately $] million, involves dubbing of American dialogue ante' prints. Many of the pictures are of 1919-1953 vintage, and the over-all package will contain a variety of types including drama. comedy, suspense, spectacle. Ralph Serpre, head of Italian Films Export Tl Dept. represented producers.
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SPONSOR