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Indianapolis
VENING
VEN ETTER
It sounds like a stopper bul it's true i vening radio time is even better than early morning which no one needs to tell you is an excellent value from the standpoint of listeners per set, audience turnover and family-type audience.
To be specific . . . take Indianapolis, where a survey* of the three-hour periods 6:00 to 9:00 P.M. versus 6:00 to 9:00 A.M. Monday through Friday discloses these extremely interesting percentages!
13f/c higher average ratings on WIBC in the evening.
139c more sets in use in the evening.
Giving a still sharper edge to these figures is television's complete penetration into the Indianapolis area!
This is no isolated case: it's repeated in city after city coast to coast, liven in many mature television markets, evening radio offers a far larger audience than early morning, yet the cost per thousand comparison is most attractive.
Bargain-wise advertisers and agencies should have all the facts with which we support our statement that nighttime radio is today's best buy.
Call your John Blair man today!
particularly over WIB€, Indiana's First and Only 50,000 Watt Station
In Indianapolis, Evening is Even Better
WIBC Average Ratings
Sets in Use
1 1 3 V
100%
6-9 A.M.
6-9 P.M.
113%
1 oo -,
JOHN BLAIR
& COMPANY
6-9 A.M.
6-9 P.M.
Comparison WIRT Average Ratings and Sets in Us A.M. vs. 6-9 P.M. Mon.-Fri. 6-9 A.M. equals 10
•Source: January Pulse Indianapolis
lis is one in a continuing series of advertisements based on regular syndicated Jdience measurement reports. To achieve a uniform basis of measurement, the •itions chosen for this series are all John Rlair-represented outlets ... all in major nrkets. all in mature television markets.
REPRESENTING LEADING RADIO STATIONS
NEW YORK • BOSTON • CHICAGO ST. LOUIS • DETROIT • DAHAS SAN FRANCISCO ■ LOS ANGELES