Sponsor (July-Dec 1953)

Mm be kind enough to extend our thanks to those of the teaching staff ivho participated in this project? "The broadcast comes at an ideal time for children, so that it needn't interfere at all with school work or even outside play. It should, therefore, be possible, if \ou care to make an announcement of some kind to the student body, for all of your students to hear their schoolmate on the air. \ \ou probabl) know, we are using an actual transcription of the child's voice for greater realism. And. because we consider the program of great public interest and importance, we have eliminated all commercials." After the child's essay has been used on the program, he is sent the transcription and a letter of thanks. Here's a typical essa\ used on the show, this one lis Judy Meyer, an eighth grader: "America — the one word that thrills those who have been able to appreciate the freedom thai it gives. From purple, majestic, snowcapped mountains, towering over burning deserts of the YA est and fertile plains and valleys of the Middle-States, to husv cities and great manufacturing centers of the East, Americans realize their privilege-. Freedom of religion, of speech and of press are only a few advantages our mighty self-governing nation has to offer. At the first notes of our National Anthem, heads are bowed, hats are taken off and Americans stand to pay tribute to the counlr\ the) love so well. The spirit of America has been carried through man\ tribulations and wars, from the Revolutionary War to the Korean War of today. We pray that God. as He always has before, will help us against our newest rival. Please God, bless America and let those proud stars and stripes wave forever!" The Cincinnati Board of Education's endorsement of the show has given Kuhel considerable prestige and publicity. Here's an excerpt from an article on the show in the board's publication. Better Schools: "The qualit\ of the statements written by students of the Cincinnati Public Schools that have alreadv been heard on this weekly program has impressed a number of listeners, and a columnist in one of the local newspapers printed two of the statement? in his column recently. "It has been most gratifying to learn of the fine response in the communitv to this program, and it is hoped this will continue." •& | WJAS V AM & FM MONEY THE^yNNY SIDE OF THE DIAL NOW OFFERS 2^ THREE for the MONEY (The biggest talent "steal" in Pittsburgh's radio history) Put your product before three separate audiences every day on the ONE Pittsburgh station with personality appeal!! Saturate the fabulous Pittsburgh market across the board at tremendous savings with this "once in a lifetime" triple bonus package. Take advantage of Radio Pittsburgh's three top radio personalities — Bill Brant in the morning, Barry Kaye in the afternoon, and Hilary Bogden in the evening. As little as $9.72 per announcement.* THE TIME OF YOUR LIFE!! Serving the GREATER PITTSBURGH Metropolitan Area 5000 Watts 1320 KC. Write . . . phone ... or wire George P. Hollingbery Co. '26 week package as published in S.R.D.S. In the summer when school is out Kubel invites representatives of veterans' groups, lodges and business clubs to deliver essays on the same subject. Generally the club's bulletins carry notices of its representatives appearance on the show well in advance. In addition to these local tie-ins, Rubel's program has been merchandised by the personal appearance of Matt Cvetic: b\ mailings: by newspaper advertising, and by instructing all Rubel salesmen to plug the program. \\ hen Matt Cvetic visited Cincinnati on behalf of / Was a Communist last \ear. his picture and a story about his experiences landed on the front page of the Cincinnati Times Star. His speaking engagement drew a large and enthusiastic crowd. Rubel Baking, no newcomer to radio advertising, reports "complete satisfaction" with the job / Was a Communist has done for it in building better community relations. And Leonard Sive comments: "We have used the program as a supplement to our direct selling efforts, and the combination of direct sell with mention and acceptance of the Rubel name in classroom and home has led to bigger sales. The program has a very good rating, we have reached nearly all Cincinnati homes with announcements, and Rubel has corresponded with all pupils who participated in the program to create wide acceptance for Rubel and its products." The family firm was established in 1880 and became a major bakery in the Cincinnati area after the introduction of sliced cellophane-wrapped rye in 1932. The present executive? represent the second and third generations of the familv in the baking business. There are four Rubels in the firm todaj : Max. the president; Sam. secretary brother of Max: Bert, vice president, son of the late president, and Walter, treasurer and plant manager, and son of Max. The Ruhel Baking Co. specializes in dark bread, although it also manufactures white bread, rolls and donuts. It has virtually 100' < distribution in the Greater Cincinnati area. According to the firm, its r\e bread leads all other ryes in this market. Its competitors include such nationally distributed brands as Tavstee. Butternut and Wonder, all of which advertise in the Cincinnati area, as well as purely local bakers. One of its local competitors currently 78 SPONSOR