Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0001559
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IVvtr Ulva in SELLING sold o n ■ A new concept of furniture merchandising which met with instant acceptance was featured on WHAM Radio. Three young men have long believed furniture shoidd be sold from a homelike atmosphere if its ultimate destination w.is the purchaser's home. From the rooms of a century-old home in a delightful suburb, Monroe Cherry House, sells the rich lustre and satin patina of traditional woods. Traffic produced by WHAM personalities resulted in carloads of fine furniture being moved from Cherry House to add to the warmth of living in WHAM area homes. This success story is typical of many that have been sparked by Bob and Ann Keefe on "Hometown" and Ann Rogers on her own program. Success like this is not accidental. It can be yours if you use WHAM Radio to sell your product or service to Upstate New York purchasers. WHAM RADIO SELL FOR YOU LEI The STROMBERG-CARLSON Station, Rochester, N. Y. Basic NBC • 50,000 watts • dear channel • 1180 kc GEORGE P. HOLLINGBERY COMPANY, National Representative 28 DECEMBER 1953