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Topping the Memphis market
FIRST IN K)\\ ER HEIGHT!
FIRST IN COVER USE!
FIRST IN PROGRAMMING!
Those three phrases Bum up the unmai Buperiorit] ol \\ MCT in the Memphis Market.
Tower heighl i-> a lv<\ t<» -<>li<I coverage. W MCT's new tower is the tallest in the South. Soaring 1088 It. mi» the sky, L335 ft. above Bea level, \\ MCI now delivers .1 higl
"signal service" and clearer picture greater distances
than an) other television station from
Memphis and th< \li«l Sooth.
Our preferred "lot* band'1 channel — number •"> plus
the pick of top network and film shows, plus our own locall)
produced shows, plus five yean ex) . means withoul
question that the shows sent from the tall* South
command a greater audieni e in Memphis and the Mid South market.
Attention, time buyers!
In case you haven't seen the figures,here's tli<low-down. Judge coverage by Government standards
According to I . S. Government Engineering Standards television station operating on a preferred "lo* hand"' \ lit Channel al maximum power, (Channels 2 through 6) delivei better signal service and a clearer picture horizon
than a -latum operating on a "higher hand'" \ III CI innel at maximum power (Channels 7 through
In Memphis and the Mid South, \\ M< I . on I"\\ hand Channel 5, is received in a wider area than an) other Memphis television station!
With our new increase of power to the maximum 100,000 watts, sent from our "topper** tower of 1088 feet, WMCT effectively reaches more people by far. more square miles by far, more buying power by far to give you your best I\ buy BY FAR in the rich Memphis and Mid South market.
WMCT
Memphis' first TV Station
CHANNEL 5 • NBC-TV-BASIC
Also affiliated with ABC a"d DUMON1
Owned and operated by The Commercial Appeal
I
National Represent The Branham Co.