Sponsor (July-Dec 1953)

Record Details:

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KMA COVERS AMERICA'S TOP SPENDING FARM MARKET f] IJ The millions of rich-fromthe-soil midwesterners in KMA-Land comprise America's top spending farm market. <]J In 1952, they spent $3,081,010,000* for goods and services — a figure surpassed only by a handful of metropolitan markets. And, this year, as in the past, KMA was again the favorite station in this wealthy, rural market. *1952 SM & SRDS Estimates <][ // you want to sell products or services to the rural midwest, then YOU BELONG ON KMA. 5000 WATTS— 960 K. C. KMA SHENANDOAH, IOWA Represented by EDWARD PETRY & CO., INC. ir em MADISON sponsor invites letters to the editor. Address 40 E. 49 St., New York 17. IDEA STEALING Thank \<>u for the highly complimentary reference in Boh Foreman's SPONSOR column for November! I. too, continually get the "how can I protect my Little One from being stolen by the Gypsies?" My answer has always been just about the same as yours, if not as well said. A more embarrassing problem for me is in being asked for a qualitative judgment on a new script. When an actor asks for criticism, you know hell settle for fulsome praise, but writers are a slightly different breed of cats, and it's sometimes hard to know whether to give the Pure-Bred Persian or battle-scarred alley-Tom approach. I doubt if either you or I welcome sitting in Olympian judgment on fellowwriters, but I suppose that from a vantage point of experience, we're bound to give an honest answer, tempered where decently possible with hope, in the form of constructive help. I have found that as a rule, the writers who resent getting what they asked for, critically, are the ones who worry most about having their ideas stolen. Over the ulcerous and happy years, I have evolved, for my own satisfaction at least, a few basic rules about comedy writing which I see substantiated week by week in practically all entertainment media. But you'd be surprised— or maybe you wouldn't — at the number of neophytes who still think there is some concealed trick or some occult device which will permit them to by-pass the immutable laws of public acceptance. These are the Shortcut Kids who are suspicious of maps. Anyway, thanks again for the kind words. It's nice to know that Somebody Remembers. Don Quinn Supervisor of Comedy Programs Young & Rubicam, Hollywood Re your Bob Foreman column of November 30: Bravo! bravo! bravo! Edward H. Russell Ass't to the president The Biddle Co. Bloomington, III. TV SALES COMPARISON In connection with a research project on which we are working, I would like to obtain figures showing a comparison of the results of tv advertising with that of other media. Such a study might show, for instance, the superiority of tv advertising over that of radio, magazine, billboard and national newspaper advertising for a particular product in terms of sales. Michael W. R. Davis First Research Corp. of Florida Miami 30 • SPONSOR has never published figures on any major study comparing the results of tv advertising with that of other media. However, "Media Baslci I" and Media Kasies II," 4 May 1953 and 18 May 1933. respectively, li-t vital facts on eight major media in eluding tips on how best to use, strengths, limitations, costs and other data. Many of SPONSORS case hi-ories and capsuled result stories have media comparison aspectsas veil. FARM QUOTES As producers of television and commercial motion pictures, we are extremely interested in the farm television article beginning on page 76 of your October 19 issue of sponsor. We will appreciate permission to quote from this article, giving appropriate credit line. This request is made because of the fact that we are now in the preliminary production stage of a farm series which is planned for release shortly after the first of the year. At such time as we have full information and schedules, a press release will be forwarded for your possible interest. H. L. Wilson General Manager Sam Orleans & Assoc., Inc. Knoxville 15 • Permission granted provided SPONSOR U earefully identified as the source. 10 We'd like 50 reprints of your splendid farm story in the recent issue of sponsor — exact date not at hand [19 October 1953]. Anyway, it was the "Farm Facts" release — and a damned good one, too! Ship 'em right to me, please, by either parcel post or Railway Express — whichever is more convenient to you. But. ship them today — huh? Thanks a million! Dallas Wyant Promotion Manager WKY-TV Oklahoma City. Ohla. • Reprints of SPONSOR'S 21-page farm section in tile 19 October issue are not available. Limited supplies of the issue can be purchased at 30c each, however. SPONSOR