Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0001569
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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JOHN BLAIR & COMPANY represents WW L — the station that gives the Philadelphia Market new dimensions ! The WFIL coverage area is prime sales territory almost Twice as big as the Philadelphia Retail Trading Area. This is WFIL-adelphia . . . . . . where a population of 7'2-million annually has $13-billion to spend . . . where 21/4-million families each year spend $2,4-billion for food alone ... where almost 80% of 2-million car owners have car radios WFIL Covers the Territory — Sells the People ... through programming designed for modern tastes • • . through promotion geared to reach people at home and on the move . . . through merchandising that makes a WFIL-advertised product the star of the stores This is the reason Philadelphia advertisers — who live in and know the market — place more spot advertising on WFIL than on any other station. (SOURCE: Broadcast Advertisers Report, September, 1953) WFIL, The Philadelphia Inquirer Station, is an ABC affiliate and serves Delaware Valley, U.S.A., site of the greatest industrial expansion of the 20th Century. Get the whole WFIL story from your John Blair man today. REPRESENTING LEADING RADIO STATIONS JOHN BLAIR & COMPANY NEW YORK • BOSTON ■ CHICAGO ST. LOUIS • DETROIT • DALLAS SAN FRANCISCO ■ LOS ANGELES