Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0001570
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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She Pictures Today's Woman for MidAmerica on KCMO Radio and TV Here's the perfect likeness of the active, wellinformed women who plan and buy for Mid-America households — Anne Hayes, KCMO's Director of Women's Activities. Wife, mother, clubwoman, journalist, and star of "Today's Woman" with Anne Hayes, she brings the women's world into sharp focus on radio and TV. "Today's Woman," with 12 years of success on radio, is already building area-wide acceptance on KCMO-TV Channel 5 in Kansas City. Right now, you can pick a few participations . . . radio and TV. On TV, Anne prepares food in KCMO-TV's complete electric kitchen, interviews outstanding personalities, puts the best in homemaking "on camera." Her radio format— tested and refined over 12 years — involves women's news, recipes, personalities, and a merchandising plan featuring recordings made at prominent MidAmerica women's clubs. Today's Woman on KCMO-Radio . . . 11:30 'til 12 Noon Monday through Friday KCMO-Television . . . 2:30 to 3:00 P. M. Monday through Friday KCMO Radio 810 Kc. TV Channel 5 18 KANSAS CITY It's good to know "It's a Meredith Station'* SPONSOR