Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0001571
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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New and renew imm 28 DECEMBER 1953 \vw on TW<»r SPONSOR i .\i on IVefteorlM AGENCY American Oil Co Baltimore Calgon Inc, Pittsburgh Cincr.il Mills. Mpls Ludcns Inc. Reading, Pi National Dairy Prods NY Pan American World Airways. NY Pharmaceuticals Inc. NY Procter & Camblc. NY RciLcmon-Puntan Co. Chi US Envelope Co. Springfield. Mass Whitehall Pharmacal, NY Joseph Katz. Baltimore Kctchum. McLcod 0 Crove, Pittsburgh Knox-Reeves. Mpls | M Mathcs NY Aycr, NY |. Walter Thompson NY Edward Kletlcr NY Compton Adv. NY Schwimmcr & Scott Chi S R Leon. NY John F Murray NY STATIONS PROGRAM, time, start, duration CBS TV 50 Years ot Crisis Sun 3 4 pm 3 |an 54 only CBS TV 43 Bob Crosby Show. W 3 30-45 pm Mg; 10 Feb 54 52 wks CBS TV 41 Bob Crosby Show. F 3 45 4 pm w( < |ar 52 -• NBC TV 50 rUtl Sm.th Th 3 15 30 pm half of st. 14 |an 54. 7 bdests CBS TV 66 Big Top Christmas Show F 3 4 pm 25 D< ' NBC TV 22 Meet the Press: alt Sun 6-6 30 pm 3 |an 54 52 wks Du Mont 65 Rocky Km.: D • .>n 9-9 30 pm 3 |an 54 2 years CBS TV 70 The Brighter Day: M-F II 15 pm 4 |.m 52 wks ABC TV 28 John Daly O HM NtWI T Th 7 1 5 30 pm . I Dec: 52 wks NBC TV 50 Kate Smith alt W 3 15-30 pm. half of sc: 3 Mar 54 6 bdests NBC TV 40 Your Show of Shows & All Star Revue alt Sit 9-10:30 pm: 10-min segment 5 Die 14 bdests IC<»ncir«»f! on Television \ettv SPONSOR AGENCY Bayuk Cigars, Phila Colgate Pa Imolivc-Pcct, (orsey City. N| Elc-tric Cos Adv Prog. NY Cencral Electric. Schenectady Cencral Electric. Schenectady Kellogg Co. Battle Creek, Mich Kellogg Co. Battle Creek. Mich Thomas |. Upton, Hoboken. N| National Dairy Prods. NY Norwich Pharmacal, Norwich. NY R I Reynolds. Winston-Salem. NC R. I. Reynolds. Winston-Salem. NC Schick Inc. Stamford. Conn Spoidcl Corp. Providence, Rl Westinghousc Electric. Pittsburgh Ellington & Co. NY Ted Bates. NY Ayer. NY BBDO. NY BBDO NY Leo Burnett. Chi Leo Burnett. Chi Y&R. NY Ayer. NY Benton & Bowles. NY William Esty. NY William Esty. NY Kudncr NY SSCB NY McCann-Erickson, NY > r /v.v STATIONS ABC TV 18 NBC TV 52 CBS TV 83 CBS TV 85 CBS TV 53 CBS TV 62 ABC TV 47 CBS TV 73 CBS TV 62 CBS TV 50 CBS TV 109 CBS TV 96 CBS TV 125 NBC TV 72 CBS TV 88 PROGRAM, tim*. start, duration Saturdav Night Fights Sat 9 pm to concl 21 |an '54 52 wks Howdy Doody; T 5 45-6 pm 5 |an 54 52 wk-, You Arc There; alt Sun 6 30-7 pm: 3 |an 54 20 alt wks Fred Waring; Sun 9-9 30 pm . 27 Dec: 52 wks |anc Froman; Th 7 45-8 pm 7 |an 52 wks Carry Moore; F 145-2 pm seg: 1 |an 54 53 wk-. Suocr Circus Sun 5-6 pm first half hr 3 |ii 54 52 wks Arthu Codfrcv 'l Talent Scouts: M 8.30-9 pm 4 |an 54: 52 wks Big Top. Sat 12-1 pm; 23 |an '54; 52 wks Sunday News Special: Sun 11-11 15 pm 3 |an 5-t: 52 wks I've Cot A Secret; W 9 30-10 pm 6 |an 54 52 wk-. Topper; F 8:30-9 pm : 1 |.in 54 53 wks Show Bvsmess alt T 9-9:30 pm 5 |a-i 54 18 alt wks •hat Tune alt M 8-8 30 pm 4 |an 54 26 progs Studio One M 10-11 pm; 4 |an 54 52 wks 3. Advertising .Xgeney Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION Wendell Adams William Esty. NY. acting radio dir Same, radio dir Ceorge C. Anthony Media exec. LA Strombcrgcr LaVene McKennc LA media dir lames F. Behan William Esty. NY. acct exec Same vp William E. Perchtold McCann-Erickson. NY. vp Same, gen mgr Midwestern Region {Continued next page) In next issue: Mete and Renetcrd cut Radio V'frrnrAs. >ntional Ttrondcast Snles Exerutirrs. V'ir l^rnc> ippointment< / Re R. M 1 Rlauhut 28 DECEMBER 1953 19