Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0001572
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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28 DECEMBER 1953 i\'eiv and renew 3. 5. Advertising Agency Personnel Changes (continued) NAME FORMER AFFILIATION NEW AFFILIATION Don Bl.iuhut Raymond Spector, NY, hd radio-tv dept Edward Kletter Assoc, NY, dir radio & tv 1 Robert J. Black Own agency, LA Hicks & Creist, vp West Coast office, LA Ralph Brockway Fred Smith 6 Co, NY, exec C. M. Basford Co, NY, acct exec Ceorge 1. Chatficld William Esty, NY, vp Same, exec vp Ccnc Clayton WTMV, East St. Louis, III. news dir Westheimer & Block, St. Louis, publ re., copywriter Douglas | Coyle Kenyon 0 Eckhardt, NY, acct exec Richard Hudnut Same, vp Mary Dunlavey Harry B. Cohen, NY, radio-tv media dir Town Adv, Phila, radio-tv dir George Thomas Fry Kenyon & Eckhardt, NY, vp, acct supvr Same, dir Robert M. Canger P. Lorillard, NY, pres D'Arcy Adv, NY, chmn of bd Richard E. Cocbel KOY-TV, Phoenix, Ariz, dir tv Advertising Counselors of Ariz, Phoenix, ace supvr Walter A. Craebner Time-Life-Fortune, London, rep to Cr. Britain, Europe Erwin, Wasey & Co Ltd, England, mng dir Kermit Hansen Allen & Reynolds, Omaha, acct exec Same, partner Bud Hayward Prodr, "Voice ot the Army" prog James Lovick & Co, Ltd, tv-radio dir, Moil branch Robert E. Healy McCann-Erickson, NY, vp Same, gen mgr Ann Janowicz Benton & Bowles, NY, timebuyer Hewitt, Ogilvy, Benson & Mather, NY, timebuyer C'aire Koren FC&B, LA, timebuyer Western Adv, LA, chief timebuyer Cenc C. Lilienfeld Price & Brown, NY, acct exec David D. Polon Adv, NY, acct exec, res die Linnea Nelson J. Walter Thompson, NY, chief timebuyer Kudner Agency, NY, tv analyst William ). Newens Allen & Reynolds, Omaha, acct exec Same, partner Dawson L. Newton Ruthrauff & Ryan, NY, dir mdsg Ellington & Co, NY, acct exec Wendell O'Neal Beaumont & Hohman, Chi, acct exec Same, vp Percy ). Orthwein D'Arcy Adv, NY, chmn of bd Same, chmn exec comm Ceorge C. Oswald Kenyon & Eckhardt, NY, acct exec LincolnMercury Same, vp John H. Owen Compton Adv, NY, acct exec, Socony-Vacuum group Same, vp John Peace William Esty, NY, media dir Same, vp Charles W. Reinhart Sylvania Elec, NY, adv mgr fixture div James Thomas Chirurg, NY, acct mgr Wilbert C. Stilson McCann-Erickson, NY, vp Same, treas, bd of dir Ted White Beaumont & Hohman, mgr SF office Same, vp Sponsor Personnel Changes NAME FORMER AFFILIATION Robert W. Bales Cornelius E. Braren Roger Greene Thomas P. Hawkes John R. Latham James T. Maunders John R. O'Connor Charles M. Wilmarth Albert Pick & Co, Chi, slsmn Piel Bros, NY, retail mgr Philip Morris & Co, NY, adv mgr Piel Bros, NY, adv, sis prom mgr Curtis Publ, NY, exec Detroit Bd of Commerce, asst secy Philip Morris & Co, NY, regl mgr Coast, Alaska, Hawaii Wine Inst, SF, asst to dir publ rels for Pacific NEW AFFILIATION Cory Corp, asst terr mgr for Chi, northern III Same, adv, sis prom mgr Same, adv dir Same, gen sis mgr Philip Morris & Co, NY, adv mgr Bohn Aluminum & Brass, Detr, dir publ rels Same, asst to vp chg sis Gen Petroleum Corp, supvr publ rels, adv, N I div, SF Station Changes (reps, network affiliation, power increases) KALI, Pasadena, Cal, now bdestg with incr power of 5000 watts KBID-TV, Fresno, Cal, ch 53, natl rep Meeker Tv KOWL, Santa Monica, Cal, power incr from 5000 to 10.000 watts (stn specializes in foreign lang and Negro prog) KROD, El Paso, Tex, new natl rep, Branham Co Radio A.E.F., Brazaville, French Equatorial Africa, new Amer rep. Pan Amer Bdestg Co Southwest Net (KAVE, Carlsbad, NM: KSIL, Silver City, NM; KOSA, Odessa, Tex; KUIN, Pecos, Tex; KVLF, Alpine, Tex; KVKM, Monahans. Tex; KCFL, Roswell, NM: KWEW, Hobl NMl, new natl rep, Branham Co. WOR-TV, NY, now transmitting from Empire State Bl tower; power incr from 22 to 165 kw WATV, Newark, NJ, new natl rep, Weed Tv WAVE, WAVE-TV, Louisville, Ky, natl rep, NBC Spot Sales WFIL, Phila, new natl rep < radio ) , John Blair WRCB, Schenectady. NY, will switch from ch 4 to 6 eff Jan '54; will incr power from 16 to 93 kw WTMA, Charleston, SC, new natl rep, Hollingbery Numbers after names refer to New and Renew category John R. La/ ham G. Chatfield Douglas Coyle Bud Haj ward Percy Ortlnvein J. T. Maunders John Peace If en dell Adams .lames I', lulum George Oswald I li (3) (3) (3) (3) (4) (3) (3) (3) (3) ► 20 SPONSOR