Sponsor (July-Dec 1953)

Record Details:

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WHO and Get Iowa's Metropolitan Areas-. Ptcu the Remainder of Iowa! TAKE HOME FURNISHINGS SALES, FOR INSTANCE! 6.7% CEDAR RAPIDS 9.6% TRI-CITIES 12.7% DES MOINES 2.4% DUBUQUE 3.7% SIOUX CITY 6.3% WATERLOO 60.7% REMAINDER OF STATE Figures add to more than 100°„ because Rock Island County, Illinois is included in Tri-Cities. S.DJ MINNESOTA. IT S.A.M. DAYTIME STATION AUDIENCE AREA innns WISCONSIN NEBRASKA Lceaaaeagr innaHDHBaRjj laBQQQHB^F-l "WBBB&K ILLINOIS KANSAS BBgpgpBJ & «k. Missouri •• s*& /I / FREE A PETERS, INC, National Representative? THE "REMAINDER OF IOWA" ACCOUNTS FOR THESE SALES: (Which You MISS Unless You Cover the Entire State) 65.4% Food Stores 61.6% Eating ond Drinking Places 44.8% General Merchandise Stores 55.6% Apparel Stores 60.7% Home Furnishings Stores 65.1% Automotive Dealers 73.2% Filling Stations 79.6% Building Material Groups 60.4% Drugstores Source: 1952-53 Consumer Markets BUY ALL of IOWAI'lus "Iowa Plus"with WHO Dm Moines . . . 50,000 Walls Col. B. J. Palmer, President P. A. Loyet, Resident Manager 28 DECEMBER 1953 21