Sponsor (July-Dec 1953)

iVett? developments on SPONSOR stories Gracias f> f* & that's how 85,000 Spanish-speaking people say "thank you" to the many local and national advertisers who display — and sell — their products on KIFN — the only full-time Spanish voice of this rich market: $20,000,000 in retail sales last year! Si, Senor Businessman — my — — — _^___ friends appreciate — and buy — when you do your selling-in-Spanish! Better wake up, amigo, to the possibilities of this market that can bring you mucho dinero! Join the more than 80 local merchants and numerous national accounts who are keeping their sales HOT as chili con carne, this easy KIFN way! Por ejemplo! Just 27 spots on KIFN sold 680 pens ordered from Senor Folger for 25c and a band from a Folger coffee can! Quality Furniture received 220 letters from a single musical quiz program . . . friends of KIFN are friends of Quality Furniture! And just 11 announcements for Moe's Food Fair sold 2500 pounds of pinto beans (only one of several items mentioned in the "spots.") REMEMBER ... if you sell in Arizona, you should sell in Spanish ... on KIFN . . . Central Arizona's ONLY fulltime Spanish-language station ! ASK THESE YANQUIS ABOUT ME! NATIONAL TIME SALES 17 E. 42nd St. New York, New York HARLAN G. OAKES AND ASSOCIATES 672 Lafayette Park Place Los Angeles, Calif. KIFN 860 Kilocycles • 1 000 Watts REACHING PHOENIX AND ALL OF CENTRAL ARIZONA "Why all 11 Banks in Kingston use radio" 30 November 1953, page 32 Subject: Arizona hank uses tv to sell youngsters on saving The Phoenix, Ariz.. First Federal Savings & Loan Assn. is using television to make saving fun. The bank has fulfilled its aim of making youngsters savingconscious by building its television show around the youngsters themselves and tying the show in with a savings organization for children. The shows personalized appeal exemplifies the more emotional, direct-sell approach many banks are using in air advertising today. Although banks have been slow to use the air media and traditionally avoid hard-sell, sponsor's SO November article emphasized that more and more banks are using radio today. It cited a survey conducted by the American Bankers Association this year. Out of 2,285 respondents, 787 use radio. In 1936 only 145 banks reported use of radio in a similar survey. First Federal's Ranger Shoir. which marked its one-hundredth performance recently, consists of 45 minutes of entertainment by talented children, songs by members of Junior Church Choirs from Arizona churches and serialized movies. The show also honors members of the children's savings group, the Rangers, who've increased the amount of their regular savings. Telecast over KPHO-TV, the program features the Ranger Lady (an employee of First Federal I , and Goldust Charlie, a Western "philosopher." The Ranger Ladv brings news of the bank s activities to tv viewers and tells youngsters how to join the Rangers. Goldust Charlie provides the Western touch with bits of philosophy and stories built around the theme of saving. During the first nine months of the program nearly 1.900 new Ranger accounts — all children — were opened. Each account averaged $45. More than 8,000 children belong to the Rangers group. And President Joseph G. Rice attributes the bank's increase in assets partially to the marked rise in children's accounts (First Federal assets are now $30 million I . * + * Kid show on KPHO-TV rounded up 1900 accounts for Phoenix bank in nine months 24 SPONSOR