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On these major radio and tv topics of
1953
► Color (elerision: what's happened, what's ahead ► Kadio'x sali-s plans: htnr and iifml (lien'ri doiiir;
* ideo rape rccdrrfcr: reeolufiouari/ implication* ► Mtt I l*T meraer: BUtJBBJt inr \lt( ut near* eint
► ftadio business report: cover* spol mid network ► l»os*-f reete tv: there man he 799 *fa(ion« in ".1 I
\ i«;/if f iin; radio: '53 buildup mai; pau off in *."» I ► llusiness QUtlootti KemwlCI und «iir adi cri iving
I It ra hiqh frequeneg: (Jfce problem.*, possibilities *■ ftadio rlienls: (op lb tier qMtMTt) vpo( lenders
Oul-of-liottie listening: more important in '54 *■ Tr clients: lop lb neluorl. sponsors, spot lenders
► Tpleri.«ion'x oosls: production is balding level ► ltodio-fr ri'si-nrc/i: ••mutltlle" committee repnri
T«»lei"ision uuioiis: negotiations set for neie i/ear ► VI .€'. >ieirspaper strike: see full slori/. page •'"*
■■■■Oil 1 Mil .••■:-; Ml'liU Produced by Alfred J. Jatic and Evelyn Konrad
► Color (decision
The long-awaited and long-expe< ted
go-ahead for color tv came from the FCC on 17 December. The green light was effective immediately rather than 30 days after the FCC approval is published in the Federal Register.
\(tuall\ the decision itself will cause do great disturbance among broadcasters, manufacturers or advertisers. The momentum toward color has been irresistible these past few months and plans had been made by various sectors of the industry just as if the FCC okay had already come. Another reason the FCC color decision won't make much of a ripple is that there aren't any color sets for the publie and there won't be any in substantial numbers for at lea-t a vear.
Estimates of the number oi color sets to be produ< ed in 195 1 range from 50,000 to 300,000. R( \ is geared to turn out about 2.000 tube a month. CBS-Hytron's Newburyport, Mass., planl will be in pilot production b) February with mass production of the ( BS-Colortron tube (including a L'linch rectangular tube) scheduled to begin in Septembei at tin new Kalamazoo plant The first production unit at Kalamazoo will be capable of turning OUt 15,000 tube a month. Practically all the set and tube makers, a~ a matter of Ea< t. are in the color Bwim in various degrees oi immersion.
Even if 300,000 color Bets an produced land nobody is predicting more than that l it won't mean that main for the consumer. \ substantia] por
tion of <o|i. i sets will go t" retailers for demonstration purposes.
While there have been claims that the one-gun law rem e tube ai ■! the i BS-Colortron tube will be more adaptable t" mass prodw tion and, I • cheaper than the I!' \ tube, initial
|iri<<- of <o|n[ gets won't be less than
vT">n and may b< more than $1,000 in Borne ( ases. I hese pi i< e t igs, plus the fad thai most sets will bave a 14-inch color picture, is expe ted t" be a shot in the arm for black-and-white sales. However, the 1 l-in> h -i/--. a< > ordii Dr. \\ . 1!. <.. Baker, chairman of the all-industry National Television S 1 rmmittee, w ill last fr^m 1 . 18 month-, after which tin industry w ill jump right up to 21 in< I
I Mini.it> of i oloi set prodt* tion in
Tap 20 radiotr agencies ami their billiittjs #i#*.v# page
28 DECEMBER 1953 27