Sponsor (Jan-June 1954)

Page scan 000163 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000163
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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index 1 2 3 4 5 7 Over-all look: Made-for-tv films are now a $60 million industry. Here are major developments, key film trends Color films: A sponsor survey of syndicated producers shows that over 60% are shooting vidpix on color stocks Film reruns: Nielsen reports that share of audience for repeat film programs is just as good as that of original Production costs: Where does money go in syndicatiil film production? Here's an accurate film budget analysis Buying tips: Planning to buy a syndicated tv film showt Here are 10 valuable and money-saving tips for sponsors Available films: Results of a two-month survey of the film industry. 1-i-page directory includes latest shows Film distributors: An up-to-the-minute directory of the syndicated film sources in the U. 8., ivith sales contacts page 52 page 51 page 56 page 58 page 62 page 67 page .92 Project editor Charles Sinclair This section covers program films. Next issue: film commercials 25 JANUARY 1954 51