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What will color add to a mystery show? Producer Hi Brown and NBC have recently experimented with color on "Inner Sanctum"
Space adventures of United TV Programs' "Rocky Jones" may be shot in color in near future. Producers plan a switch soon
Special SPONSOR survey got details on who is shooting in color now . Some have used color for six years
indicated, on the average, that they would be lucky to get 50% of their costs back for a shot-in-color film series on the first run (in black-andwhite) today. One or two put the figure as low as 30%.
4. As never before, the color future of the tv film industry is closely connected with developments in the technical field. Producers, syndicators and admen are all watching eagerly for new color film developments to come from the laboratories of film manufacturers, like Eastman, and tv equipment firms. So intense has this pressure become that several film producers griped bitterly to SPONSOR editors that they felt too much emphasis was being placed on developing equipment and techniques for live color video. (This isn't necessarily so, tv technical firms say, explaining that there are more complications to the proper telecasting of color film than any other phase of
tinted video. To harassed producers, however, this is sometimes small comfort.)
That's the situation on a once-overlightly basis. But what exactly is available now, or in the near future, in the way of syndicated color tv films? What do producers say about the relative merits of various brands of color film stock? What plans for color tv film showings can advertisers make?
Here in question-and-answer form are some of the major color developments, as well as some of the comments of leading film men:
Question. What do producers themselves say about the color film situation?
Answer. For the most part, producers are "bullish" on the subject. Here are some of their opinions:
John Sinn, president of Ziv TV:
"Ziv was the first major tv producer to shoot in color. As far back as 19 1!!.
we were shooting Cisco Kid on 16 mm. Kodachrome. Last year, about 05' < of our production footage was in color. This year, the figure will be about 90%. We're confident that the present color tv system is such that any good L6 mm. color print will aive good color pictures on a home color receh er. Meanwhile, of course, we are delivering black-and-white prints made from our color negatives at black-and-white prices."
John Jay Franklin, producer, Franklin Productions:
"I believe that color will be the important factor as soon as the general public will be able to buy enough color receivers to make it worthwhile for the sponsor to contract for color productions. We have used color for the last five years in all of our productions, looking forward to the day when we can distribute all of our pictures in {Please turn to page 112)
25 JANUARY 1954
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