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MI-MI III \ l\ tf.I \IIO\ IIOMtn MEMBERS read
articles before publication, give suggestions. Top, from left: George Abrams, ad dir., Block Drug, Jersey City; Vincent Bliss, exec. v. p., Earle Ludgin, Chicago; Arlyn Cole, pres., Mac Wilkins. Cole & Weber, Portland; Dr. Ernest Dichter, pres., Inst, for Research in Mass Motivations. Middle, from left: Stephens Dieh, v. p., Hewitt, Ogilvy,
Benson & Mather, N. Y.; Ben Donaldson, ad & sales prom, dir., Ford, Dearborn; Marion Harper Jr., pres., McCann-Erickson, N. Y.; Ralph Harrington, ad mgr., General Tire & Rubber, Akron. Bottom, from left: Morris Hite, pres., Tracy-Locke Co., Dallas; J. Ward Maurer, ad dir., Wildroot, Buffalo; Raymond Morgan, pres.. Raymond R. Morgan, Hollywood; Henry Schachte, v. p., Sherman & Marquette, N. Y.
21-artMe media series:
It off f/off can use it in your tvork
J^ vei since sponsor began publishing it 21-articl< series evaluating media, demand l"t reprints bas poured in. Thi
Mi-Media Evaluation series has proved "I keen interest to executives in ever) cornel "I .iii advertising: account men; .id managers; timebuyers; research men: Btation and network executives .ill have written "i phoned to a-k Eot back copies oi reprints. Vctuall) no reprints are available iuse when the series is completed it will be published in book Form. (Man) orders foi the book have already been recei\ ed. I
The Ul-Media series has had -if h will' acceptance because it does a job thai had never previous!) been done anywhere. Is boils <l>>\\n the characteristics of each ma
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jor medium; probes the methods bj which admen select media; takes apart the research tools used in picking media. It virtually a refresher course for advertising men ami media people on ever) level. \t the same time it provides analysis which main have found stimulating and helpful in understanding day-to-day media problems. Part IT in series will appear 22 February.
Perhaps in the pre- ,,f events you have missed one or more of the 1(> Ul-Media articles published to date. Or you ma\ have tead one of the articles and forgotten tin
issue date. \« help you in continuing to use the series in your work you'll find a summary of each part with i--ue dale stai tinu al right
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