Sponsor (Jan-June 1954)

Page scan 000287 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000287
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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index Project editor: Charles .Sinclair Over-all looh: Latest sponsor survey of film commercial producers and film service firms reveals an $18 million tv film outlook for 1954, up some 20% front last year. Latest commercial trends are analyzed in this extensive report. page II 10 tips from producers: Want to cut down your tv film commercial costs? Want to improve the quality of your filmed video selling t Here, many of America's top tv film producers reveal tricks of the trade, give practical hints. page 40 Service firms: A sponsor's film commercial operations can run a lot more smoothly if he {and, his agency) know their way around the tv film service firms. Hen 's a report on how such firms provide everything from lab work to music. page 48 Directories: Results of a two-month survey of the video film industry. Eleven pages list producers, facilities, and production credits, as well as service firms and the film specialties these firms provide agencies and clients. page 50 This section covers tv film commercials. Last issue: film programs 8 FEBRUARY 1954 43