Sponsor (Jan-June 1954)

WTVP CHANNIl 17 DECATUR. ILLINOIS SOLID COVERAGE IN THE HEART OF f A PROSPEROUS CENTRAL ILLINOIS WTVP CHANNIL 17 DECATUR, ILLINOIS ^ DELIVERS ONE OF THE FASTEST GROWING MARKETS IN AMERICA SELL IN... THE MARKET THAT MARKETING FIGURES CAN'T KEEP UP WITH! WTVP CHANNEL 17 DECATUR, ILLINOIS a Nofiono/ Repreienlo'ive George W. Clark, Inc. 1MO 911 Mill Mr. Sillerman > -„"',.■ i ■ " ■ 1 1 ■■ muni! mis Kisc itf lr film xi/mf icniioii •tmiitirulh'lt'tl' in l'..S. lii*lori# (.•, \l,,l,.,.i M Slllrrmam, ....i./n. vlt* pretUanl, I.I, i m, in l'ni-jriim» ill tniiriin ["here ia universal i< • ognition of the importance tele \ ision baa as the most Bpectacular method <>f entertainment and Bales in I h«* histor) "f American life and industn ■ Analysts, polltakers, survej ors, Boothsayers — all have combined in celebrating television's development and growth as the most phenomenal mas medium and most intimate contact between producer and consumer, [his year will inaugurate the com ing into it* nun of the decisive instrument of television programing: film syndication. 1954 will he a \ear of ever-increasing demands for the syndicated product, for better program qualit\ and fni vital inarket-hv -market sales and merchandising techniques. I iicre are now over 350 t\ stations on the air and over 200 additional station have construction permits. At present, there are 350 television film distributing companies and Tim film production companies. The phenomenal spurt of distribu lion and production organizations involved in film syndication for television is most significant. Never before in t lie ln-torv of \meri<an business has there been the spectacular rise of a segmenl of an industry to compare with the development of television film production and syndication. One hundred million viewer each ■ lav mean one hundred million potential customers daily. Film syndication supplies that exclusive and incomparable requirement for American business: It can intimate!) dramatize properties of specific products for the ■ ustomer. Film syndication enables local and regional sponsors to obtain top caliber programs equal and often superior to — national network programs. And all this i in prime time period-. Uready, production plans for '54 in the t\ film syndication field point to further advances at the Bame fast pace in the realms of quantiu and quality. Television Programs of America's film production budget for this year calls for a five million dollar net investment in our forthcoming properties. In previous rears television production and sales syndication firms preBented sprawling and sometimes chaotic organizations. Today, as the requirementof American business demand more effective solutions to regional and local advertising problem-, and as the machinerv of live network television falters in the fulfillment of these basic mi — ions of the medium film syndication and production are emerging as the decisive factors in idcv ision. • • * First film manual: The \ \IM B is helping l\ stations eliminate trial-andcii or tactics in telecasting film programing. Its first annual Television Station Film Manual, recently mailed to all active \ \RTB t\ station members, reflects lessons learned by pioneers in the use of film on television. There is information on film programing hours and costs, case histories and do's and don'ts of film practi' • ■-. The hours and costs data were based on a sur\e\ of tv stations grouped according to the number of television families in area. One result of BUrve) : disclosure film programing hours exceed live in all categories of stations reporting. Film shows cost more than live programing: The average live costs for one hour in all groups came to for film. S126. Case histories on film policies and operations of si\ tv stations selected according to size and geographical location include information on film purchasing, personnel, equipment, l.D. specifications, engineering techniques and programing. There are diagrams of the six -tations" floor plans as well as drawings of forms used in scheduling, routing, and filing films. I he -i\ stations reported on are K.GNC-TV, \marillo: KKTV, Colorado Springs; KRON-TV, San Francisco; \\ \ KM, Baltimore; WBTY. Charlotte, and \\( \l -TV, Philadelphia. * * * 66 SPONSOR