Sponsor (Jan-June 1954)

Page scan 000361 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000361
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

VICDIEHM Says: fto5 ike Greatest jersince?aul Revere! Rod MacLeish, News Chief of WVDA would have been a great help to Paul Revere. Rod's the kind of reporter who knows the news before its news. With a colorful background, from minor newspaper jobs to covering a revolution for American and Foreign newspapers, WVDA's Rod MacLeish rates with the best in radio news reporting. Rod became prominent on the Boston radio news scene when sent to Holland to cover the flood disaster of 1953. Several of his shows on this disaster were used by ABC on News of Tomorrow and Headline Edition. Today Rod averages 2 to 3 feeds a week to ABC. On the scene radio reporting of the USS Leyte explosion by MacLeish over WVDA was a national scoop. Shortly thereafter, a merchant ship exploded in the harbor. Rod talked the competition into leaving the scene before the real news was available, thus WVDA-ABC had it exclusively. Rod was radio's outstanding news coverage voice at Senator McCarthy's communist hearings in Boston. He scooped the "earways" on the CIO convention held here recently. Highlights of Rod's interviews with the 'big wheels" were used on Taylor Grant's Headline Edition. WVDA gives 3 times the news coverage of any other Boston station, and the high calibre reporting of Rod MacLeish is reflected in all the stations in the Vic Diehm group. So, if your client wants a news audience we'll deliver the tops in radio. WAZL HAZLETON, PA. NBC-MBS I Represented by Robert Meeker Associates! WHOL ALLENTOWN, PA. CBS I Represented by Robert Meeker Associates) WHLN BLOOMSBURG, PA. INDEPENDENT (Represented by Paul H. Raymer Company) WIDE BIDDEFORD-SACO, ME. MBS-YANKEE (Represented by Paul H. Raymer Company) WVDA BOSTON, MASS. ABC (Represented by Paul H. Raymer Company)